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digital advertising

2 statements across 2 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jun 6, 2022 by Benedict Evans · across every show →

Everything said about digital advertising, oldest first

Jun 6, 2022
Assertion Supported
Evans: Global ad spend reached $650B-$700B with over half in digital
“Global advertising last year was 650 to seven hundred billion dollars, and something like 404 hundred and fifty billion dollars of that was digital, so it's already more than half. And most of the rest is TV.”
Benedict Evans Jun 6, 2022 ▶ 4:14 What's next for advertising?
Mar 12, 2023 positive
Insight
Evans: Digital advertising enables brands to replace physical store rollouts
“And then everything else, like everything that you pay below the gross margin line is how is it that you get the product to the consumer? All of that is now sort of up for grabs. You know, in the past you couldn't say, should we open a city? Should we open sho…”
Benedict Evans Mar 12, 2023 ▶ 30:06 Amazon's $40B advertising business
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