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digital advertising

5 statements across 5 episodes · 3 bullish · 0 bearish · 5 people on the record · first statement Jun 14, 2016 by Madison Wickham · across every show →

Everything said about digital advertising, oldest first

Jun 14, 2016 positive
Insight
Wickham: Merchandise offers more control for niche media than digital ads
“And that really worked well. And it was something that we understood and felt like we had a lot more control over than Battling the extremely competitive and complex world of digital advertising. So we really gravitated towards merchandise and e-commerce and m…”
Madison Wickham Jun 14, 2016 ▶ 5:41 Frat Guy Takes 2K a Month Side Project to 10Mil a Year Media Company, EP 286: Madison Wickham
May 14, 2017
Assertion Not checkable as stated
Zwift spends well under $100,000 per month on digital advertising
“Oh, for sure. Come on. That's a lot for us actually.”
Eric Min May 14, 2017 ▶ 17:41 659: He's Winning In Home Fitness Wars: $3+ Million Monthly Revenue, $45 Million Raised
Oct 21, 2017 positive
Assertion Not checkable as stated
Matchcraft Claims to Grow 2x Faster Than Digital Media Benchmarks
“We are typically at least two X above any of the indicators.”
Sandy Lohr Oct 21, 2017 ▶ 16:17 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Jun 20, 2018 neutral
Assertion Supported
Berry: Digital ad exchange take-rate fee margins are in low double digits
“In digital, you'll see slightly higher. They'll be in the low double digits.”
Eric Berry Jun 20, 2018 ▶ 7:14 1061 We serve 2b impressions a day including MSN homepage
Aug 29, 2018 positive
Insight
Digital advertising's top innovation is decoupling media from targeting data
“And one of the big innovations the last few years, or I should say the last five years, is to decouple where the media, where the ad shows up from the data that's used to decide to put the ad there.”
Jay Habegger Aug 29, 2018 ▶ 2:46 1131 We do $70m Annually in Buyer Data Space, 50% Gross Margin
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