The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 3,128 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
ThriveCart's Acquirer Publicly Announced the $35M Buyout as a Funding Round
“A thirty-five million dollar transaction the fund that acquired it, raised money, acquired Thrivecart as part of the deal, announced as a raise.”
Thomas Smale Jul 3, 2023 ▶ 18:28 Lessons From $1bn in Exits: Behind The Scenes of the ThriveCart Exit
Assertion Supported
Callens: 89% of top G2 SaaS companies receive negative analytics reviews
“So what we did is we looked at 250 of the top-performing G-two top-performing companies on G-two on the main categories. And we looked at how their end users perceived the analytical feature set. And we actually found out that 89% of all these companies dealt …”
Karel Callens Jun 28, 2023 ▶ 6:51 The 5 levels of great customer analytics experience
Assertion Supported
Rule of 40 is now the metric most correlated with SaaS valuation
“But it's now the number one SAS metric as correlated to enterprise value in the next 12 months revenue. A year ago, it was number five. Growth is still number two. But balanced growth with profitability is number one.”
Ray Rike Jun 19, 2023 ▶ 4:44 Top 5 SaaS Performance & Revenue Efficiency Metrics that Matter in 2023
Assertion Supported
Rubin: Lost Deals Spend Twice as Long in Pipeline as Won Deals
“And the deals that close lost spend twice as long in pipe as deals that close one.”
Guy Rubin Jun 13, 2023 ▶ 9:19 5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals
Assertion Contradicted
Patel: Canva reached $1M MRR roughly 30 days after launching
“They're one of the fastest companies to ever hit a million dollars in MR. I think they did it in 30 days or something like that of launching.”
Neil Patel May 17, 2023 ▶ 4:33 A New Way to Think About SaaS: How to Build a 9-Figure Company by Giving Software Away For Free
Assertion Supported
Donovan: Rule of 40 SaaS valuation premium increased from 1.5x to 2x
“If you were to take all the data that's in the 20, the zero, the under zero to up to 40, and then compare that to the over 40, it was about 1.5 x higher for the people who were over 40 before. And now it's two x higher if you're over 40.”
Jeremey Donovan May 4, 2023 ▶ 4:23 How We Help ScaleUps Measure Efficient Growth
Assertion Supported
Donovan: Free cash flow margin explains 40% of SaaS valuation multiples
“40% of the variation in Multiple can be explained by variation in free cash flow margin.”
Jeremey Donovan May 4, 2023 ▶ 7:21 How We Help ScaleUps Measure Efficient Growth
Assertion Contradicted
Martin: GitLab operates with thousands of employees but conducts zero meetings
“Multi-billion dollar company. Public now. Incredibly successful. They don't do meetings at all. I have a couple thousand people. They don't do meetings.”
Liam Martin May 2, 2023 ▶ 11:58 How we bootstrapped to $20m ARR using asynchronous work
Assertion Supported
Martin: Stanford study showed remote workers have 50% lower attrition
“And the craziest study, this is 16,000 subjects out of Stanford over a nine month period, identified that remote workers have an attrition rate that is 50% lower than their on-premise counterparts.”
Liam Martin May 2, 2023 ▶ 6:59 How we bootstrapped to $20m ARR using asynchronous work
Assertion Supported
Suski: Jasper Also Incentivizes Software Reviews With Credits
“Jasper does this tactic as well.”
Lucjan Suski Apr 26, 2023 ▶ 18:12 How we grew to $15M with less than $1M marketing spend
Assertion Supported
Senior engineers in New Delhi cost $35K to $40K annually
“Senior engineer at about like four to six years of experience... Roughly 35 to 40,000 dollars a year.”
Sanjay Kumar Mar 15, 2023 ▶ 13:15 How he Grew AI Tool $25k to $250k MRR Last 12 Months, On track for $800k MRR This Year
Assertion Contradicted
Nassar: Clearbit and Seamless.ai Miss Professional-to-Consumer Links
“You know, rocket reach seamless.ai clear bit. There's several of them that exist out there. And a lot of them use the same kind of waterfall of vendors that exists, but what they're not doing is they're not tying the professional profile with the consumer prof…”
Ramzi Nassar Jan 6, 2023 ▶ 5:18 He launched $1.2m ARR SaaS Tool out of $5m Agency. Here's the playbook.
Prediction Didn’t hold up
Britton: Suzy will likely IPO in two to three years at around $200M ARR
“So who knows what, when we'd be able to IPO, I would say likely in the next two to three years, but probably closer than we're at two hundred million ARR versus a hundred.”
Matt Britton Dec 20, 2022 ▶ 15:28 He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
Assertion Partly supported
Tesla sold 15,000 cars in a day by making staff salespeople
“He sends an email out to everybody in the company saying you're laid off and you're hired again. And your new job is a sales job... In a day, they sold 15,000 cars.”
Andrey Swiavich Nov 17, 2022 ▶ 2:41 We call 30k cold leads per month and land 5% as customers. Here's the playbook
Assertion Supported
Asim: Tyler Technologies built a notification product to compete with eCorte
“The biggest company within this space is is really an elephant named Tyler Tech, a multi-billion dollar primarily government software company based in Texas, and they don't really like us. So they actually built out a product To kind of compete with us, their …”
Ibrahim Asim Nov 10, 2022 ▶ 23:07 How we grew our GovTech SaaS from $50k to $350k ARR in the last 12 months
Assertion Partly supported
Bpifrance startup loans only require repayment if the company succeeds
“It's basically, you need to pay back if you succeed. And for any fundraising, you can actually like get more debt, but if you fail, you don't need to pay back.”
Pierre Touzeau Aug 7, 2022 ▶ 18:38 They Used ProductHunt to Make $60,000 for their New SaaS, 6,000 signups
Assertion Supported
VideaHealth's AI Algorithm Reduces Missed Cavities by 43%
“In our clinical study, we have shown that we reduced the missed cavities by 43%, which is huge, right? But at the same time, we reduced the errors by 15%.”
Florian Hill Jun 16, 2022 ▶ 5:37 How he Raised $20m+ to turn his College Thesis on Dental Data into a SaaS Company
Assertion Partly supported
Liu: Magic Eden Reached $1B Cumulative GMV in 4–5 Months
“And we're the fastest marketplace to reach cumulatively a billion dollars in GMB traded. So we did that in around four or five months.”
Jack Liu May 30, 2022 ▶ 1:44 They sold $400m in NFT's last month, made $8m, broke $200m valuation during Series A
Assertion Supported
Liu: Magic Eden became world's second-largest NFT marketplace in seven months
“We started magic Eden seven months ago in that time we've become the second largest NFT marketplace in the world.”
Jack Liu May 30, 2022 ▶ 1:27 They sold $400m in NFT's last month, made $8m, broke $200m valuation during Series A
Prediction Held up
Porter: Salesloft will double ARR to $100M next year
“We'll hit a hundred million next year, sitting around the fifty million mark, growing a hundred percent, a 120% net expansion.”
Kyle Porter Mar 20, 2022 ▶ 3:14 Look Back at $100m Salesloft Before Vista Deal
Prediction Held up
Isilay: Cognism will reach $20M ARR by end of next year
“And we should finish this year at 11.5, and then next year, you know, I'm certain with the kind of metrics that we've got that we'll get, but we'll be at 20 at the end of next year.”
James Isilay Mar 19, 2022 ▶ 18:42 Look Back: Cognism Prospecting Tool Hits $10m Revenue, 40% Of Last Round Was Secondary
Assertion Contradicted
Stripe pays $350k for mid-range software engineers in Ireland
“I mean, I see on these boards on Reddit that Stripe are paying 350 K for mid-range engineers. I mean, that's madness in Ireland.”
Luke Feeney Mar 8, 2022 ▶ 14:53 This Developer Tool Doubled To $240k ARR And Raised at a $14m Post Money Valuation
Assertion Supported
Jackson: Braintrust has a fixed, dilution-proof 250M token supply cap
“It's locked into our smart contract that we have a fixed supply, two hundred fifty million tokens, which is interesting, right? Because you can never be diluted, right? It's dilution proof.”
Adam Jackson Feb 27, 2022 ▶ 16:29 He Converted SaaS to Blockchain, Now $230m Market Cap to Kill Fiverr
Assertion Supported
Jackson: Braintrust fee converter buys BTRST on open market with enterprise fees
“Last week, there was a community protocol upgrade where the community basically said, hey, that 10% fee collected from clients in cash needs to be paid in brain trust token. The community developed a new smart contract called the fee converter, which takes US …”
Adam Jackson Feb 27, 2022 ▶ 21:15 He Converted SaaS to Blockchain, Now $230m Market Cap to Kill Fiverr
Assertion Contradicted
Siddhar: $50 Per Eight-Minute Answer Beats Traditional Expert Hourly Rates
“The average time that you spend asking a question is eight minutes. And if you make 50 dollars in eight minutes is more than any other expert networks paying experts in an hourly basis.”
Cenk Siddhar Feb 23, 2022 ▶ 6:03 Ask Experts Anything Marketplace Did $1.5m Last Year, 20,000 Experts Paid, 80 Customers, $5.5m Raised
Assertion Contradicted
Twitter bought Crashlytics for 'well over' $100M, correcting $38M reports
“It was yeah, it wasn't 38. It was over a hundred, well over a hundred.”
Jeff Seibert Feb 10, 2022 ▶ 7:58 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Assertion Contradicted
Hayes: StartEngine does not require companies to list all revenue
“No, we don't have to always, we don't have to list all of our revenue on Start Engine. You don't have to do that.”
Isaac Hayes III Jan 26, 2022 ▶ 20:17 Fanbase Helps Creators Monetize, 200k Downloads, $300k in Total Volume
Assertion Supported
German ESOP norms typically force founders to absorb all initial dilution
“So we made one with 15% of the original cap table at the beginning, which is again, which we also found and which we're changing now is that for some reason, it's very typical in Germany that you set it up that the original visa goes only towards the founder p…”
Sven Lackinger Jan 13, 2022 ▶ 10:59 Sastrify Raises $7m at $34m Valuation, $1.6m Revenue in 10 Months
Assertion Contradicted
Schneider: Salto syncs SaaS configurations, whereas Zapier just moves data
“If you think about Zapier that you just mentioned, they are connecting more the data at Move. We are connecting the configuration of all those tools, and we are synchronizing the configuration. So if you think about this, there are three parts here. There is t…”
Benny Schneider Dec 27, 2021 ▶ 19:16 $70m Raised with just $10k in MRR? Can this Devops for SalesOps tool Grow Into Lofty Valuation?
Assertion Supported
Yampolskiy: Companies with bad ratings are 7x more breach-prone
“We've demonstrated historically that companies with a bad score have a seven times higher likelihood than companies with a good score to suffer a data breach.”
Alex Yampolskiy Nov 22, 2021 ▶ 2:51 SecurityScorecard Breaks $71m ARR, 1700 Customers, $200m in Bank to Fuel Product Expansion
Assertion Contradicted
Yang: Yva.ai is probably only HR tool integrating collaboration sources
“We are the only company in the world, probably, at least I don't know anyone else, who connects system to collaboration sources like Microsoft Teams, Select, Jira, GitHub, and other collaboration circles.”
David Yang Nov 11, 2021 ▶ 13:58 Yva.ai Targeting $8m Raise for HR Tech Tool Competing with 15Five
Prediction Didn’t hold up
Sohn predicts Recruiter.com will reach profitability by early 2022
“And so we're trying to do this in a balanced fashion, hit profitability, and we'll, we'll get there early in 22.”
Evan Sohn Nov 4, 2021 ▶ 7:14 Recruiter.com $20m ARR at $40m Market Cap: Most Under-Priced Public SaaS Ever?
Assertion Partly supported
Issuu raised a $30 million Series C entirely as non-dilutive debt
“All of it was debt. Yep. And the way it works is, you know, there's essentially no dilution. So it's really good for the team and really good for the company.”
Joe Hyrkin Nov 3, 2021 ▶ 12:22 Issuu Breaks 40k Brands, $30m ARR, Paying to Manage and Distribute Content
Assertion Supported
FlowChat lets users scrape and import member lists from Facebook groups
“Any like Facebook group that your Facebook profile is a part of you can go and import that member list, or if there's any post comment or Facebook.”
Chris Baden Sep 7, 2021 ▶ 8:57 FlowChat Goes From $0 to $40k MRR in 4 Months Using 1 Tactic
Assertion Contradicted
Britton: All market research competitors must buy users from programmatic platforms
“We own the app. We own the brand. We own the users. Every other company actually has to buy users from a programmatic audience platform. If they want to provide an audience, we were almost, we have a vertical model.”
Matt Britton Aug 30, 2021 ▶ 15:56 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Assertion Supported
Latka: Many SaaS Companies Running AppSumo Deals Go Out of Business
“There's many SaaS companies, by the way, that have done AppSumo deals That have gone out of business.”
Nathan Latka Aug 29, 2021 ▶ 13:20 Webboss Raised $500k on $1m Vlauation in 2015. Where are they now?
Assertion Supported
Lunawat: Adam Neumann is an investor in PropTech startup Rumor
“There were a bunch of other investors, pretty high profile names as well. One of them was Adam Neumann, the former founder of WeWork.”
Kunal Lunawat Aug 3, 2021 ▶ 11:34 $500k Consulting to $45m Prop Tech VC Fund
Prediction Held up
Feig predicts Merge will break a $1M run rate in 2021
“End of the year, by the end of the year.”
Gil Feig Jul 19, 2021 ▶ 12:18 How this DevOps Tool Plans to Break $1m in First 9 months
Assertion Supported
ConvertKit's first eight years of revenue grew faster than Mailchimp's
“When I look at the curve that I'm on with ConvertKit, and if, and the curve that MailChimp did, if we were to overlay those two, ConvertKit is far ahead. Like if we put the start date of the two of them, ConvertKit is far ahead on that curve than MailChimp was…”
Nathan Berry Jul 6, 2021 ▶ 21:25 ConvertKit Raising at $196m Valuation?
Prediction Didn’t hold up
Freightos projects an 800% year-over-year increase in gross bookings for 2021
“Yeah, we should grow 800% in the bookings.”
Zvi Schreiber Jun 25, 2021 ▶ 17:47 Freightos Grows GMV 800%, Exits COVID Stronger Than Ever
Assertion Contradicted
Resonant claims monopoly on 3D acoustic wave filter modeling software
“We are the only ones that have a tool like this that allows us to do three-dimensional modeling of acoustic wave filters.”
George Holmes Jun 19, 2021 ▶ 4:11 $3m in Revenue and $227m Market Cap? How is Resonant thinking about Software?
Assertion Supported
Bean: The vast majority of Divvy's revenue comes from interchange fees
“Almost, almost all I would say majority of that is on interchange.”
Alex Bean May 17, 2021 ▶ 10:30 Divvy Founder Sees Clear Path to $100m, 20k Customers, Most Revenue from CC fees, $1b+ in GMV
Prediction Didn’t hold up
Alfonso de la Nuez Predicts UserZoom Will Reach $1B Valuation Soon
“No, I don't, I think we'll get there pretty soon. I'm very confident, and it's very exciting, of course, but no, we're not there yet.”
Alfonso de la Nuez May 3, 2021 ▶ 16:30 Profitable UserZoom Hits $80m Run Rate, 1k Customers, $500m+ Valuation
Assertion Supported
Copy.ai reached $1M+ ARR using a hacked-together Webflow front-end
“The back end, like single messy long file. The front end is a hacked together work web flow site that's made into a web app. Literally like it's rock bottom as far as product can get. So it's only up from here. So what we're working on right now, no offense to…”
Dustin McCaffrey May 1, 2021 ▶ 17:00 Building in Public, He Sold Side Project for $10k, Then Launched Jolt, Now at CopyAI
Assertion Contradicted
No competitor offers online equipment insurance policies in seven minutes
“There's essentially no place you can go sign up and have a policy in about seven, eight minutes, right? You don't have to speak to anybody. You just sign up basic information and you actually get the policy.”
Matt Sweetwood Apr 24, 2021 ▶ 7:06 Camera Insurance as Beachhead to SaaS Play? 100 Customers Already.
Prediction Held up
Prediction (Apr 2021): COVID-19 cases will drop very quickly
“COVID is going to drop obviously very quickly over the next couple of months.”
Matt Sweetwood Apr 24, 2021 ▶ 11:05 Camera Insurance as Beachhead to SaaS Play? 100 Customers Already.
Assertion Supported
De Villa: SAP's Net Promoter Score is 4
“The net promoter score of SAP is four, like not 40, four. It's four.”
Renan de Villa Apr 10, 2021 ▶ 10:04 Factory SaaS Hits $2.2m Revenue, Raises $6m on $24m Valuation
Assertion Supported
Amazon ruthlessly cloned Square's card reader and undercut its price
“Amazon came after us in a way that was terrifying. They copied our product, they undercut our price, and they added the Amazon brand name to that, along with some customer support that we at the time didn't have.”
Jim McKelvey Apr 5, 2021 ▶ 32:42 Billionaire Co-Founder of Square Joins Latka
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