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Jeff Seibert

Co-Founder & CEO, Digits · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestorengineer@jeffseibert ↗LinkedIn ↗jeffseibert.com ↗Wikipedia ↗

Jeff Seibert co-founded Crashlytics, which was acquired by Twitter, and Increo, which was acquired by Box. He previously served as Twitter's Head of Consumer Product and later co-founded Digits, an AI-native accounting and finance platform.

11statements → 7claims → 5claims resolved → 60%fully supported → 4.27/5average certainty → 1.36/5average debate potential →

3 supported 1 partly supported 1 contradicted 2 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 4 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 5 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jeff argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Crashlytics intentionally broke developer builds to force viral team adoption
“And when a developer, sorry, when a developer started using it, they actually put it in their app and we broke their build in the nicest way possible so that every other engineer on their team would find out about Crashlytics and then start using it.”
Jeff Seibert Feb 10, 2022 ▶ 13:09 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next

Their most notable contradicted claim

Assertion Contradicted
Twitter bought Crashlytics for 'well over' $100M, correcting $38M reports
“It was yeah, it wasn't 38. It was over a hundred, well over a hundred.”
Jeff Seibert Feb 10, 2022 ▶ 7:58 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
88% certainty 4
0% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jeff Seibert on measured tape to publish a rate. This says nothing about how they speak.

Everything Jeff Seibert said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
Crashlytics intentionally broke developer builds to force viral team adoption
“And when a developer, sorry, when a developer started using it, they actually put it in their app and we broke their build in the nicest way possible so that every other engineer on their team would find out about Crashlytics and then start using it.”
Jeff Seibert Feb 10, 2022 ▶ 13:09 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Assertion Contradicted
Twitter bought Crashlytics for 'well over' $100M, correcting $38M reports
“It was yeah, it wasn't 38. It was over a hundred, well over a hundred.”
Jeff Seibert Feb 10, 2022 ▶ 7:58 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Assertion Partly supported
Seibert: QuickBooks has maintained 80% market share since 1992
“Like QuickBooks has had an 80% market share since 1992.”
Jeff Seibert Feb 10, 2022 ▶ 14:01 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Assertion Not checkable as stated
Crashlytics grew to 300 million devices in its first 12 months
“We ended up going from zero to three hundred million devices within the first 12 months.”
Jeff Seibert Feb 10, 2022 ▶ 7:15 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Disclosure
Digits raised from 72 angels, including Box, GitHub, and Twitter CEOs
“We actually had 72 angels in digits. And these are the CEOs of Box, it's Aaron, of GitHub, it's Nat, of Twitter, it's Dick Costolo, et cetera.”
Jeff Seibert Feb 10, 2022 ▶ 16:51 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Assertion Not checkable as stated
Increo sold to Box because it lacked distribution to raise Series A
“So without question and Creo failed the re like the reason we went and got acquired by box was because we didn't have the distribution we needed to raise an a round and we didn't spend that focus.”
Jeff Seibert Feb 10, 2022 ▶ 19:47 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Disclosure
Seibert was a surprise prominent feature in 'The Social Dilemma'
“I sat down for a nice two hour interview in back in 2018 and had no idea I would be front and center in the trailer, in the movie, et cetera.”
Jeff Seibert Feb 10, 2022 ▶ 1:17 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Assertion Supported
Box acquired Increo in 2009 as Aaron Levie's first corporate acquisition
“We ended up getting acquired by Box in 2009 as the first acquisition Aaron Levy ever made.”
Jeff Seibert Feb 10, 2022 ▶ 1:49 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Disclosure
Seibert still holds Box shares from the 2009 Increo acquisition
“And I not only held, I still hold a lot of the shares today.”
Jeff Seibert Feb 10, 2022 ▶ 2:25 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Disclosure
Crashlytics raised a $1M seed round at a $5M cap in 2011
“We raised one on five. That's exactly it.”
Jeff Seibert Feb 10, 2022 ▶ 6:20 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Assertion Supported
Twitter acquired Crashlytics just 14 months after its initial launch
“Basically 14 months from launch to being acquired by Twitter.”
Jeff Seibert Feb 10, 2022 ▶ 6:34 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next

Appearances (1)

EpisodeDateSpeaking time
Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch Feb 10, 2022 10m
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