Disclosure certainty 5/5 debate potential 1/5

Crashlytics raised a $1M seed round at a $5M cap in 2011

Jeff Seibert · Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next · Feb 10, 2022 · at 6:20

Jeff Seibert, co-founder of Crashlytics and Digits, reflects on the terms and market conditions of Crashlytics' 2011 seed financing.

0:00 / 0:02exact quote · 2.2s
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“We raised one on five. That's exactly it.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Jeff Seibert

Assertion Supported
Crashlytics intentionally broke developer builds to force viral team adoption
“And when a developer, sorry, when a developer started using it, they actually put it in their app and we broke their build in the nicest way possible so that every other engineer on their team would find out about Crashlytics and then start using it.”
Jeff Seibert Feb 10, 2022 ▶ 13:09 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Assertion Contradicted
Twitter bought Crashlytics for 'well over' $100M, correcting $38M reports
“It was yeah, it wasn't 38. It was over a hundred, well over a hundred.”
Jeff Seibert Feb 10, 2022 ▶ 7:58 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Assertion Partly supported
Seibert: QuickBooks has maintained 80% market share since 1992
“Like QuickBooks has had an 80% market share since 1992.”
Jeff Seibert Feb 10, 2022 ▶ 14:01 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Assertion Not checkable as stated
Crashlytics grew to 300 million devices in its first 12 months
“We ended up going from zero to three hundred million devices within the first 12 months.”
Jeff Seibert Feb 10, 2022 ▶ 7:15 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Disclosure
Digits raised from 72 angels, including Box, GitHub, and Twitter CEOs
“We actually had 72 angels in digits. And these are the CEOs of Box, it's Aaron, of GitHub, it's Nat, of Twitter, it's Dick Costolo, et cetera.”
Jeff Seibert Feb 10, 2022 ▶ 16:51 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Assertion Not checkable as stated
Increo sold to Box because it lacked distribution to raise Series A
“So without question and Creo failed the re like the reason we went and got acquired by box was because we didn't have the distribution we needed to raise an a round and we didn't spend that focus.”
Jeff Seibert Feb 10, 2022 ▶ 19:47 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
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