The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 27 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Halligan: Winning in SMB SaaS requires low CAC and 100% net retention
“Now the key is you can now build an SMB business, but you have to do two things. One, you need to keep your costs to acquire a customer under control. You can't acquire customers through Google AdWords and TV ads and stuff like that because the math just blows…”
Facebook ads outperform Google and YouTube for Avestor's fund SaaS
“And but Facebook has been the most effective so far.”
Validate keyword intent via paid AdWords before writing organic SEO content
“So, first of all, I would recommend what we did is do AdWords, do paid search, find which keywords you rank for, find the competitiveness of those keywords on paid search, and then translate them over to content writing in organic, in the SEO search.”
Levin: SEMrush outspent all search niche competitors on Google AdWords
“We started spending a lot of money on on AdWords to the point where we realized we already spending more than any other company in this niche.”
Paid ads, AdWords, and Facebook have never worked for Weekdone
“We've never been able to make paid ads or so work. So the conversion there has been really bad, actually. So yeah, we still experiment, but neither retargeting or Google AdWords or Facebook actually work for us.”
Coppinger: Software directory listings currently outperform Google AdWords for Teamwork
“Getting listed on certain websites is working better for us than Google AdWords. So we're slowly doubling our how much money we're putting into those.”
Pecherskiy: Advertisers Do Not Care About Platform Margins If CAC Beats LTV
“Nobody, nobody really cares how much Google what margin or how much money they make out of it. Because at the end of the day, if it drives sales, then like if at the end of the day, if your customer acquisition cost is lower than your LTV, then you're happy.”
Wu: Test keyword conversions with Google AdWords before committing to SEO
“We buy AdWords first just to make sure those words convert. And before we go all in on, on, on, on organic.”
Zendesk quadrupled lead volume using Mariana IQ without increasing costs
“These guys are people who spend something like 50 bucks a click to all the way up to a hundred bucks a click on on Google AdWords for something like Helter software, and they were able to increase their lead volume, like, four times, based on Mariana, while ho…”
Ambron: High-end rivals inflated AdWords prices for reputation keywords
“Our big competitors like reputation.com who charge a lot more money than us and they go for a different type. And there's a few boutiques similar to them. They have raised the price of those, you know, say AdWords and things like that, that, you know, we've ne…”
Urban: Bounce Exchange has never spent meaningful money on paid AdWords
“We think we shut down almost all of our social media.
we just did our first trade show last month.
We haven't spent a dollar in our life on on like paid actually for our brand term.
I think we put like 500 dollars into it because someone else was bidding o…”
Hollinger: Visitor Queue Has a Customer Acquisition Cost Around $500
“We have a CAC of about 500 and AdWords plays, plays nicely into that, and so does Facebook and our current channels.”
Paid Ads Cannot Justify Mailtag's $7 Monthly Subscription Price
“We tried running a few digital ad campaigns like a Google AdWords or Facebook in the past, but that, that's been not much efficient, and it doesn't justify the seven dollar per month cost to acquire the user because the conversion to the different sort of an a…”
Customerville spent up to $400,000 annually on Google AdWords inbound marketing
“We kind of started out spending 50 to a 100,000 a year and then got up to the point where we were spending between three and 400,000 dollars a year on AdWords and related costs to drive an inbound marketing campaign.”
Taei: Visme's paid customer acquisition cost is under $75
“And in those areas, when I look at it, the CAC is under 75 dollars.”
Enplug spends roughly $500 monthly on Google AdWords
“So we spend maybe only like now, 500 dollars on Google AdWords per month.”
Coppinger: Teamwork maintains an overall 8:1 LTV to CAC ratio
“Google AdWords has been a very mixed bag for us. We, we've got up to about a 30,000 monthly spend with Google AdWords with mixed success. We have a CAC to LTV ratio there of about three to one, but our overall CAC to LTV ratio across all our marketing efforts …”
Serpstat cut Google ad spend by 80% using proprietary web analytics
“We spent near 10,000 dollars per month to Google AdWords, and then we created very interesting system for web analytics and we cut 80% of our spends. So we spent right now only 2000 dollars per month and save this almost everything that we got from the Google …”
Toofr acquires customers completely organically with zero ad spend
“It's completely word of mouth organic. I don't spend on AdWords. I don't really do anything.”
Breaz: Bant.io launched off an initial $200 AdWords campaign
“First customer was Captify, but no, we basically ran like a 200 dollars AdWords campaign right when we started and everything took off from there.”
Teckst spent $10,000 on Google AdWords yielding 2,000 unqualified leads
“We tried doing Google AdWords and we spent around 10 K on that. And it was about 2000 unqualified leads in, in one month.”
Rasheta: iStabilizer spends about $30 in advertising per gimbal sale
“Yeah, we do spend money on advertising through Google AdWords and Facebook advertising, and we have it on the gimbal, for example, as the example, it costs us about 30, 30 dollars to acquire a sale.”
Paris: noCRM spends roughly $20,000 monthly on Google AdWords
“We have around 15 maybe in dollars, maybe 20,000 dollars per month.”
Rossi: Organic search, search ads, and affiliates drive most Buzzsprout signups
“Most of our customers are coming through either organic searches, paid acquisitions through affiliates or search engines.”
Poptin acquires free users via Google AdWords for about $3 each
“We acquire like three, three users for like about three bucks per user.”
Ledgard: KickOffLabs spends $800 to $1,000 monthly per marketing channel
“Blog content and promotion, we'll probably spend, you know we'll probably spend about anywhere between 800 to a thousand dollars a month on that. And then AdWords and direct ads are probably spend about the same there. So we spend about the same on each one.”