YouTube, every mention
85 scenes, the whole family · ← back to YouTube
tap a year for its mentions
every year anyone Jason Lemkin 69Victor Riparbelli 8Joe Thomas 4Olivia Nottebohm 3Archana Agrawal 3Amelia Ibarra 3Sarah Kennedy 2Eran Zinman 2Alex Mashrabov 2Zach Kitschke 1
Verbatim, from the transcripts: the passages where YouTube comes up
$0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
- ▶ 8:43 Alex Mashrabov Most of the team is still, is, is really centered around kind of those who made commercials and they, and all the materials published by Higgsfield, Higgsfield YouTube channels, all of that is generated with AI. 2 times in the scene
Agents Didn't Kill Sales. They Just Exposed It with SaaStrAI CEO and Founder Jason Lemkin
- ▶ 44:29 Jason Lemkin Yeah, let me, you know, it's funny if we, if we look at on YouTube with these sessions we've done before, probably half of them were out investing.
Our Agent Negotiated a Vendor Renewal, Became a CFO and a Better SDR .. but has too many guardrails
- ▶ 45:42 Amelia Ibarra If you guys want to watch it on our YouTube channel, there's a lot of great content from Saster.
Our AI is Hiring! Would You Work for One? And Are Autonomous Agents ... Safe? The Agents #005
- ▶ 0:28 Jason Lemkin If you're watching on YouTube and we will answer all of them, we will answer all of them.
- ▶ 3:18 Jason Lemkin We're pulling from YouTube and X and WordPress and other places.
- ▶ 15:57 Jason Lemkin Okay, what I am, I'm a dashboard, a database, some scheduled jobs, and GPT-Foro mini glued together with six weeks of code, Bizabo, Salesforce, Marketo, WordPress, X, and YouTube.
- ▶ 1:01:46 Jason Lemkin We added visuals, we added images, we added YouTubes, we added tweets, it got great.
- ▶ 1:18:04 Amelia LeRutte If you're not coming in person, just go to our YouTube page.
Why Your Next Hire Should Report to an AI, Tragedy Apps, and Too Many AI SDRs? | The Agents #004
- ▶ 32:31 Jason Lemkin I see it on YouTubes all the time. 4 times in the scene
Managing 20+ AI Agents: Lazy Agents, Our $500K AI Bill, Stealth Churn & the Death of 60% Solutions
- ▶ 28:07 Jason Lemkin But I've uploaded transcripts of every YouTube, every post, everything.
The 90/10 Rule for AI Agents: What to Vibe Code, and What To Just Buy
- ▶ 1:00:01 unnamed speaker You can go to the Twine BC YouTube to watch it.
Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
- ▶ 17:12 Jordi Hays You're going to do great if you're a platform, a Spotify, a YouTube,
Why OpenAI Doesn't Pay Sales Commission (And Why It Works) with OpenAI GTM Leader Maggie Hott
- ▶ 26:21 Maggie Hott Instagrams and YouTubes about how to use Clay, and they're just creating this massive network of distribution as fast as they can.
AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
- ▶ 11:07 Jason Lemkin We got two YouTubes.
How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer
- ▶ 44:56 Amelia Ibarra But some of the marketing side, which we didn't get time to today, but we have a YouTube session about, like, our whole marketing go-to-market stack.
How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr's CEO and Chief AI Officer
- ▶ 25:20 Jason Lemkin So you just did, you just did a great interview and then you stick it on your YouTube and it disappears. 5 times in the scene
- ▶ 31:15 unnamed speaker You know, like are you, is there, there's no way right now to automate like Opus grabbing or recall grabbing YouTube automatically.
6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
- ▶ 38:19 Amelia Ibarra So across sastr.com, which is, you know, twenty million words, Sastr AI London, Sastr Annual, our YouTube channel, things I upload to it.
SaaStr's Top 10+ AI Agents: AI SDR, AI BDR, AI RevOps + More: The How, The Who, The Why
- ▶ 41:21 Jason Lemkin It ingests every YouTube video we've ever done.
The Complete Guide to Vibe Coding without a Developer with SaaStr CEO and Founder Jason Lemkin
- ▶ 35:36 Jason Lemkin If you think you're gonna build a YouTube clipping app or another descript or a Canva, it's just not there today.
- ▶ 41:52 Jason Lemkin and we use the YouTube API
What’s Working Now: AI’s Real Impact on Sales with SaaStr's CEO and Co-Founder, and SVP & GM
- ▶ 11:27 Jason Lemkin It had to ingest twenty million words of Sastra content, all of our Sastra annual sessions, all my tweets, all of our YouTubes, all of our videos, everything.
AI and The Future of Sales, Marketing & CS with HubSpot CEO Yamini Rangan
- ▶ 25:12 Yamini Rangan Here's what I would do for YouTube.
- ▶ 28:53 Jason Lemkin All the gamers you'll watch on YouTube, they all have these secret chairs.
AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
- ▶ 12:51 Jason Lemkin I'll put it on iTunes and Shopify and YouTube for you.
The Secrets Inside Google Cloud’s Growth with Sarah Kennedy, Vice President Google Cloud Marketing
- ▶ 5:13 Sarah Kennedy And I would say, if you think about the power of what's happening across all of Google, we run some of the most sophisticated compute infrastructure in the world, answering billions of search queries, having streaming millions of hours of… 2 times in the scene
- ▶ 20:14 Jason Lemkin One last nerdy marketing question, just cause you brought up, I'm curious now, YouTube. 9 times in the scene
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
- ▶ 17:53 Jason Lemkin One, we put up on our YouTube, Kyle Norton, who's CEO of Owner, where I'm on the board, they're adding a hundred sales reps this year, and he did this presentation on his secrets to scaling.
The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
- ▶ 6:27 Victor Riparbelli I mean, YouTube, depending on what your goals are. 2 times in the scene
- ▶ 10:20 Victor Riparbelli You see the cool ad on Meta, YouTube, whatever you click to the website.
10 Ways Sales is Different in Vertical SaaS with Mangomint's VP of Sales
- ▶ 22:05 Marchelle Mooney Daniel, our CEO, he was recently on the Sastra podcast and I saw a lot of comments on LinkedIn and maybe it was the YouTube about
HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works
- ▶ 0:57 Jason Lemkin So Brian did a LinkedIn post and a Twitter that got a lot of engagement on YouTube and others.
The Future of AI and Sales in SaaS with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin
- ▶ 10:10 Jason Lemkin So, and, and he talks about compound startups and he did it live at SAS to Europa watch on YouTube.
- ▶ 54:22 Jason Lemkin Here's where something like YouTube will go.
The Era of HyperFunctional SaaS is Here l SaaStr CEO and Founder Jason Lemkin
- ▶ 5:29 Jason Lemkin We just put this up on YouTube and the Saster blog.
- ▶ 23:00 Jason Lemkin And you can watch his presentation from SaaS Europe about a year ago on YouTube.
The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
- ▶ 0:38 Jason Lemkin Watching or listening live on X, LinkedIn, YouTube, later reading the blog posts.
From 0-50,000 Customers: How to Build a GenAI Company for the Enterprise with Synthesia's CEO
- ▶ 6:55 Victor Riparbelli And this ranged from, you know, just any kind of random person off the street who wanted to start a YouTube channel, but didn't want to show their face, to the world's biggest companies,
- ▶ 32:40 Victor Riparbelli Just when people, if everyone in this room kind of close your eyes and think of video, probably the videos you think of is like the Netflix show you watched yesterday, a really well-produced YouTube video, or like all the great content… 3 times in the scene
- ▶ 41:12 Victor Riparbelli You upload your video on YouTube, and that video, the same video is watched by ten million people, or whatever, how many people watch it.
Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint's CEO
- ▶ 17:56 Jason Lemkin Um, HubSpot famously, Brian and Dharmesh came to Sastra Annual a couple of years ago, and there's a great deep dive on it on YouTube, but, you know, HubSpot's NRR was like less than 80% up until 25 or thirty million in ARR, right?
The Ultimate Attendee Guide to SaaStr Annual 2024
- ▶ 28:28 unnamed speaker Um, she's got, you know, some big collaborations with, like, James Hype and stuff, or if you guys don't know her, you can click some of these links or just even YouTube her again, um, and see, check out her set.
- ▶ 35:31 unnamed speaker Um, so you can go to the faster YouTube channel after the fact, um, and watch whatever sessions you might've missed that
Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin
- ▶ 5:52 Jason Lemkin You can see it on YouTube, maybe six months ago with Henry Shook, one of the great founders, CEO of ZoomInfo. 2 times in the scene
- ▶ 30:28 Jason Lemkin I can't anybody to like do our podcast or our YouTubes.
What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross
- ▶ 3:20 Jason Lemkin It was doing the old Vimeo was doing HD video before YouTube. 5 times in the scene
Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth
- ▶ 24:04 Martin Gontovnikas (Gonto) So one thing that we did, for example, was after interviewing a few of ICs from our target market, we figured out who were the 20 people on Twitter and YouTube that we wanted to talk about us.
2025 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
- ▶ 9:50 Jason Lemkin But it became a very normal job, a 20 to 30 hour a week job you did from home, and then you did your side hustles, and you watched your YouTubes, and you hit your quota, and life was great.
Is AI the Only Thing in SaaS that Anyone Cares About Anymore? AMA Part 1 w/ SaaStr CEO Jason Lemkin
- ▶ 21:39 Jason Lemkin There's a video on YouTube with, I think that the VP of design and the VP of engineering for, for Tesla, they're doing the cyber truck with Jay Leno.
What's New at Box with Aaron Levie, CEO and Co-Founder of Box and Jason Lemkin, Founder at SaaStr
- ▶ 0:26 Jason Lemkin Watch this video, which for some reason is in four by three VGA format, but it's so funny on YouTube.
The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky
- ▶ 21:13 Scott Belsky He's a well-known YouTube videographer.
Nick Mehta, CEO Gainsight: My Top 10 Failures as a SaaS CEO & What I've Learned
- ▶ 34:28 Nick Mehta And so you could go watch on YouTube on Pulse, my worst keynote ever by far.
What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024
- ▶ 23:42 Jason Lemkin You can watch his videos on YouTube and there, and I was looking back in our investor updates at fifteen million in ARR, their ARR growth was negative for six months. 2 times in the scene
Secrets to Scaling and Growth in an Unpredictable Market with monday.com's Co-founder and Co-CEO
- ▶ 4:02 Jason Lemkin Between YouTube and the Super Bowl, everyone thinks they know what Monday does.
- ▶ 20:04 Eran Zinman You probably saw our ads on, on YouTube.
- ▶ 24:57 Eran Zinman So, we would spend money, as I mentioned, on Facebook and YouTube and Google, ah, so we would measure when the cash left the bank, literally left the bank, ok, and that's,
- ▶ 42:42 Jason Lemkin Maybe that's brand marketing, and literally, it seemed like Monday everywhere on YouTube, but I think you're gonna tell me the learnings on the left is it all worked, right? 3 times in the scene
What the Future of SaaS Holds with David Sacks, Founder & General Partner, Craft Ventures
- ▶ 37:08 David Sacks What I said, what I said, I gave a couple of, um, I gave a few talks that are on, to our portfolio companies that we later put on YouTube, as we were going into this software recession, uh, in twenty-twenty-two, and what I said is, do not…
The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin
- ▶ 3:55 Jason Lemkin Even YouTube, YouTube ads aren't, I mean, Mondays run a few as, as I understand it, a few YouTube ads and an individual ad is actually cheap, but mass scale is expensive.
- ▶ 6:42 Jason Lemkin Now, if you're Monday back in the day doing all digital, doing all YouTube, AdWords, uh, digital placements, that's fine.
Why You're Unfundable Today: The Cold, Hard Truths About SaaS Part 2 with SaaStr CEO Jason Lemkin
- ▶ 49:08 Jason Lemkin The weekly webinars are free, the YouTubes are free, SAS University is free.
From 2 Weeks of Runway to $1B Acquisition: The Founder Playbook with Loom's CEO and Co-Founder
- ▶ 2:10 Joe Thomas We had been using consumer apps like Snapchat and YouTube, and we felt like video was everywhere in the consumer landscape, but when we showed up at work, 2 times in the scene
- ▶ 42:29 Joe Thomas So, you know, when you paste a Loom link, there's 2000 platforms in the world that expanded into Loom video in line, because we replicated the YouTube model, where it's like, you don't always want to click a YouTube link to go to YouTube… 2 times in the scene
Gainsight CEO Nick Mehta: My Top 10 Mistakes In 10 Years (LIVE SaaStr Workshop Wednesday)
- ▶ 0:09 Jason Lemkin Okay, thanks everyone watching on streaming, watching in Zoom, watching on, um, the YouTubes, the LinkedIns, listening on the podcast, um, have one of our OG friends, uh, Nick Mehta from Gainsight here.
How The Biggest Product-Led Enterprise Company In The World Did It | Atlassian CRO Cameron Deatsch
- ▶ 7:47 Cameron Deatsch Let's do a demo, record it, post it on YouTube so everyone can see the demo.
Why You Want to Develop Product Painkillers, Not Vitamins | DigitalOcean CPO Gabe Monroy
- ▶ 18:07 Gabe Monroy This concept comes from Clay Christensen over at Harvard Business School, and there's this really cool YouTube video, uh, that I've linked to in the deck, and I really encourage you to, to check it out if you haven't.
How To Adapt Your Sales Strategy To The Current Sales Environment | Modern Health SVP of Sales
- ▶ 9:19 Hannah Wilson And I know there's been a lot on, on YouTube and places about using, we believe statements, but it's really coming from a place of, you know, we're in a competitive environment.
Growth vs. Efficiency: How to Weatherproof Your SaaS Startup for Tougher Times | Christoph Janz
- ▶ 35:38 Christoph Janz I'm online, or you'll maybe find it on YouTube, or you can email me at, uh, Christoph at .9 dot com.
Live from SaaStr Annual 2022: AMA with SaaStr's CEO
- ▶ 6:42 Jason Lemkin I think in March, he did a great, and go watch it on YouTube, he did a great presentation on how to set sales goals for his team, and someone who's been CRO of Brex from like, I think, maybe 10th employee, so first sale, then he did it at…
- ▶ 9:10 Jason Lemkin When I met Peter Gassner, CEO of Viva, and we did a great session way back at 2017 annual on, on YouTube.
- ▶ 58:08 Jason Lemkin So rambly answer is get, get, get off the YouTube and, and network is until you want to throw up in what the local community, right?
16 Ways to Level Up in 2022 with SaaStr Founder and CEO Jason Lemkin | SaaStr Software Community
- ▶ 4:47 Jason Lemkin We've talked, you can check on YouTube and Google, Sam Blond, who's now CRO of Brex.
The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal
- ▶ 4:25 Archana Agrawal And here's what you see, an example of that, which is the increase in the YouTube watch time, which is just one of those kind of metrics.
- ▶ 16:16 Archana Agrawal And then comes to life YouTube and live video streams, webinars, um, in-product videos, in-context help, support articles, guides on the web, so many ways to do it. 2 times in the scene
Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
- ▶ 7:17 Zach Kitschke There's actually, you know, millions of pieces of, of content, um, you know, video tutorials on YouTube, blog posts, uh, content being created all of the time, uh, online.
How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
- ▶ 5:49 Olivia Nottebohm It's YouTube, it's TikTok, it's Slack channels, and it's Facebook groups.
- ▶ 13:35 Olivia Nottebohm He had six followers on YouTube when we first met him. 2 times in the scene
Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO Vidya Peters
- ▶ 0:59 Jason Lemkin They will all be live on the SASTER YouTube page immediately after the event, so you can definitely tune in if you have to jump off for a little while, or if you want to share with anyone else after the event, um, we would love for you to…
Building a Second Unicorn: A Deep Dive with Harness and AppDynamics Founder Jyoti Bansal
- ▶ 47:08 Sandhya Hegde Um, I know a lot of this content will be available on YouTube and, you know, we are all on Twitter.
Lessons in Scaling a Low Code Platform with Airtable's CEO Howie Liu
- ▶ 50:13 Jason Lemkin As a reminder, the recording will be available on SASTR's YouTube channel, so make sure you subscribe.
Taking Care Of Your Team and Your Customers with Slack | SaaStr Software Community
- ▶ 1:55 Stewart Butterfield Yeah, I mean, it's a different world now, too, though, because, like, Flickr was already acquired maybe, like, eight months or something like that before YouTube was even founded.
The Current State of Venture Capital and Cloud | SaaStr Software Community
- ▶ 1:13:08 Jason Lemkin We'll put it up on YouTube, uh, YouTube slash Sastr, and then we'll edit it down to a 30 minute version with better audio and push it out to a 100,000 people on the podcast, uh, sooner. 2 times in the scene
The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics
- ▶ 1:34 Jason Lemkin Well, when it's on YouTube, it's on YouTube forever, I think.
SaaStr Live with Jason Lemkin: Europa Edition!
- ▶ 15:59 unnamed speaker Um, we'll also be recording the sessions, and then distributing them later on the SASR YouTube channel, so if you haven't subscribed yet, subscribe, um, and then you can see them later, so you don't have to worry about trying to balance…
Leo Widrich of Buffer: Top 10 Learnings Going to 10 Million
- ▶ 1:23 Leo Widrich I watched them on YouTube.