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Olivia Nottebohm

COO, Box · 0 appearances on the record.

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executiveoperatorLinkedIn ↗box.com ↗

Olivia Nottebohm serves as the Chief Operating Officer at Box, leading global go-to-market strategy across sales, marketing, and customer success. She previously served as Chief Revenue Officer at Notion, Chief Operating Officer at Dropbox, Vice President at Google Cloud, and Partner at McKinsey & Company.

14statements → 8claims → 0claims resolved → —average certainty → —average debate potential → 10said about them ↓

3 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 2 insights · 4 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 5 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Olivia argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Nottebohm: 60% growth at $100M ARR makes $1B ARR 8x more likely
“Companies who are growing over 60% as they hit a hundred million ARR are eight times more likely to ever make it to a billion in ARR.”
Olivia Nottebohm Oct 20, 2021 ▶ 1:40 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm

Everything Olivia Nottebohm said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Partly supported
Nottebohm: 60%+ growth at $100M ARR yields 5x higher valuation
“Companies who are growing at over 60% as they hit a hundred million in ARR are valued five times more than companies that are growing just a little less than that. Say at 20 to 60% as they hit a hundred million ARR.”
Olivia Nottebohm Oct 20, 2021 ▶ 1:20 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Assertion Supported
Nottebohm: 60% growth at $100M ARR makes $1B ARR 8x more likely
“Companies who are growing over 60% as they hit a hundred million ARR are eight times more likely to ever make it to a billion in ARR.”
Olivia Nottebohm Oct 20, 2021 ▶ 1:40 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Assertion Supported
Nottebohm: Only 15% of fast-growing $100M ARR SaaS firms sustain pace to $1B
“Those companies that were pacing at 60% growth as they hit a hundred million in ARR, only 15% of them were able to maintain that growth as they punch through to a billion dollars.”
Olivia Nottebohm Oct 20, 2021 ▶ 1:54 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Insight
Nottebohm: Software growth spans three waves: top-down, bottom-up, community-led
“Alright, so I would posit that there are three types of growth. One is top-down, the other is bottom-up, and wave three is community-led.”
Olivia Nottebohm Oct 20, 2021 ▶ 3:16 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Assertion Supported
Nottebohm: Top-down sales drove most software companies to $5B revenue
“By the way, this is how SAP and Salesforce made it all the way up and over to the five billion mark, and if you remember that list, the majority of the companies who got to five billion actually got there this way.”
Olivia Nottebohm Oct 20, 2021 ▶ 3:41 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Insight
Nottebohm: Community must power every SaaS funnel stage, not just top-of-funnel
“Ok, so I would also like to posit that community is a force that should power every stage of the funnel. Not just the top of the funnel, as one would think, but actually should really shine in the middle of the funnel, and really also have real impact in the b…”
Olivia Nottebohm Oct 20, 2021 ▶ 6:03 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Assertion Not checkable as stated
Nottebohm: Notion localized in South Korea with zero full-time staff on ground
“Last year, we, ah, announced that we were localizing in Korea, And we had no one full-time on the ground, and yet people from this group hosted media interviews, did sessions, answered Q&A, and there were even a couple people that led a session that had 8000 a…”
Olivia Nottebohm Oct 20, 2021 ▶ 10:38 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Disclosure
Notion reserves its internal customer success team exclusively for enterprise customers
“We still use our customer success team, but we really keep it quite small, and we've been using it only for enterprise customers,”
Olivia Nottebohm Oct 20, 2021 ▶ 17:27 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Disclosure
Nottebohm: Notion allows anyone to use its brand for custom swag
“In fact, one of the things I love is that Notion lets anyone use our brand and make any swag they want”
Olivia Nottebohm Oct 20, 2021 ▶ 23:41 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Assertion Not checkable as stated
Nottebohm: Notion hired Ben Lang while running an 80K monthly-hit fan site
“And she quickly hired someone named Ben Lang, who at the time was running a Notion fan site that was getting 80,000 hits per month. All about Notion.”
Olivia Nottebohm Oct 20, 2021 ▶ 7:59 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Disclosure
Nottebohm: Notion has over 200 ambassadors across 23 countries
“He, in turn, brought on Francisco Cruz Mendoza, who is our full-time, ah, community manager, and he knows each of our ambassadors, of which we have over 200, over 23 countries”
Olivia Nottebohm Oct 20, 2021 ▶ 9:02 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Assertion Supported
Nottebohm: Notion's 145K-member subreddit is managed unpaid by two ambassadors
“So today, there are about four, a 145,000 in our subreddit, and this is something that is moderated, not, we don't pay for the moderators, but are actually moderated by two of our ambassadors, and this is a true testimony to the community that's been building …”
Olivia Nottebohm Oct 20, 2021 ▶ 10:08 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Assertion Not checkable as stated
Nottebohm: Creator August Bradley made $200k from a Notion masterclass
“He had six followers on YouTube when we first met him. He now has 42,000 followers on YouTube, and he just sold out a master class on Notion and has so far made 200,000 dollars just on that two-week course.”
Olivia Nottebohm Oct 20, 2021 ▶ 13:35 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
Disclosure
Notion takes zero revenue cut from its third-party consultant directory
“What we did, is we actually pulled together the group of people that had organically raised up and decided to build businesses on Notion. They've decided to be Notion consultants. They've decided to help companies really get the most out of this product. And t…”
Olivia Nottebohm Oct 20, 2021 ▶ 16:34 How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm

The other half of the tape: Olivia Nottebohm's own voice is left out of every number here. Other people bring the name up 10 times in 1 episode on the Official SaaStr Podcast. every mention, with the transcript →

Who brings them up most Aaron Levie 10

Every mention by year

tap a year for its mentions
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2023 10 mentions in 1 episode

Played on the show (1)

Episodes where a recording of Olivia Nottebohm was played rather than Olivia taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm Oct 20, 2021 21m aired address
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