Nottebohm: Community must power every SaaS funnel stage, not just top-of-funnel
Olivia Nottebohm · How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm · Oct 20, 2021 · at 6:03
This episode carries Olivia Nottebohm's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Olivia Nottebohm, CRO of Notion, argues at SaaStr that community-led growth should not be limited to marketing awareness.
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“Ok, so I would also like to posit that community is a force that should power every stage of the funnel. Not just the top of the funnel, as one would think, but actually should really shine in the middle of the funnel, and really also have real impact in the bottom of the funnel and expansion.”
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