Nottebohm: Notion hired Ben Lang while running an 80K monthly-hit fan site
Olivia Nottebohm · How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm · Oct 20, 2021 · at 7:59
This episode carries Olivia Nottebohm's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Olivia Nottebohm, CRO of Notion, explains how Notion's first marketing hire, Camille Ricketts, began building the company's community program.
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“And she quickly hired someone named Ben Lang, who at the time was running a Notion fan site that was getting 80,000 hits per month. All about Notion.”
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“Those companies that were pacing at 60% growth as they hit a hundred million in ARR, only 15% of them were able to maintain that growth as they punch through to a billion dollars.”
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“By the way, this is how SAP and Salesforce made it all the way up and over to the five billion mark, and if you remember that list, the majority of the companies who got to five billion actually got there this way.”
Nottebohm: Community must power every SaaS funnel stage, not just top-of-funnel
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