Zach Kitschke

Chief Marketing Officer, Canva · 1 appearance on the record.

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executiveoperatorinvestor@zachkitschke ↗LinkedIn ↗canva.com ↗

Joining Canva in 2013 as employee number five, Kitschke helped build the company's communications, product, HR, and marketing functions from the ground up. He oversees Canva's global brand, consumer, and enterprise marketing strategies as the platform scales across hundreds of millions of users.

10statements → 9claims → 5claims resolved → 80%fully supported → 4/5average certainty → 1.2/5average debate potential → ≈4.0/5argument clarity, estimated →

4 supported 1 partly supported 0 contradicted 4 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 insight · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 5 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Zach argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Kitschke: Canva has 60 million monthly active users and 2,000 employees
“We now have more than sixty million people creating with Canva every single month all around the world. We've got a global team as well. So there's sort of 2000 people you know, across Australia, the US, the Philippines, China throughout Europe as well. As you…”
Zach Kitschke Jan 12, 2022 ▶ 5:55 Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Zach Kitschke on measured tape to publish a rate. This says nothing about how they speak.

Everything Zach Kitschke said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
Kitschke: Canva has 60 million monthly active users and 2,000 employees
“We now have more than sixty million people creating with Canva every single month all around the world. We've got a global team as well. So there's sort of 2000 people you know, across Australia, the US, the Philippines, China throughout Europe as well. As you…”
Zach Kitschke Jan 12, 2022 ▶ 5:55 Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
Insight
Kitschke: Standout Peak Moments Make People Forgive Flaws in an Experience
“The core premise is that people are actually willing to put up with a lot of Of stuff if there's these really outstanding moments you know, in an experience”
Zach Kitschke Jan 12, 2022 ▶ 34:52 Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
Assertion Supported
Kitschke: Canva's One-Dollar Image License Was Unprecedented at Launch
“When we launched Canva you know, the one dollar photo license was something that hadn't been done before, and so, because you're using it within Canva, you know, it means we can kind of control the usage, and so it's a dollar per use.”
Zach Kitschke Jan 12, 2022 ▶ 43:08 Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
Assertion Not checkable as stated
Kitschke: Most Canva growth comes from word of mouth and organic channels
“A large part of our, actually the majority of our growth still comes from, you know, word of mouth and organic, and so that's been a critical lever of growth over the years.”
Zach Kitschke Jan 12, 2022 ▶ 7:27 Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
Assertion Not checkable as stated
Kitschke: The vast majority of Canva users use the free product tier
“We continue to this day to have the vast majority of our community using Canva for free”
Zach Kitschke Jan 12, 2022 ▶ 13:04 Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
Assertion Supported
Kitschke: Canva expanded to 100 languages by 2017
“We figured out a lot of the processes and the systems and then you know, tackled the 20 languages and then by 20 17 that goal reached, reached a hundred languages.”
Zach Kitschke Jan 12, 2022 ▶ 21:30 Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
Assertion Not checkable as stated
Kitschke: Presentations are Canva's largest and fastest-growing use case
“Presentations is actually our largest use case and our fastest growing and alongside things like video and other content types as well.”
Zach Kitschke Jan 12, 2022 ▶ 23:30 Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
Assertion Partly supported
Kitschke: Over 80% of Canva users use non-English languages
“More than 80% of our community use Canva in a language other than English.”
Zach Kitschke Jan 12, 2022 ▶ 26:15 Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
Assertion Supported
Kitschke: Canva's real-time collaborative design feature took eight years to ship
“It was actually you know, a feature we launched, which meant that people for the first time could collaborate in real time on Canva, and it was actually something that our CTO Dave had, had set as a goal you know, eight years earlier, and it had just been this…”
Zach Kitschke Jan 12, 2022 ▶ 33:23 Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
Assertion Not checkable as stated
Kitschke: Many Fortune 500 Companies Have Thousands of Canva Users
“Many of the fortune 500 will have thousands of you know, individual users or small teams on the platform.”
Zach Kitschke Jan 12, 2022 ▶ 41:06 Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin

Appearances (1)

EpisodeDateSpeaking time
Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin Jan 12, 2022 38m
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