“We now have more than sixty million people creating with Canva every single month all around the world. We've got a global team as well. So there's sort of 2000 people you know, across Australia, the US, the Philippines, China throughout Europe as well. As you mentioned, we're on track to reach a billion dollars in revenue towards the end of this year”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Zach Kitschke
Insight
Kitschke: Standout Peak Moments Make People Forgive Flaws in an Experience
“The core premise is that people are actually willing to put up with a lot of
Of stuff if there's these really outstanding moments you know, in an experience”
Zach KitschkeJan 12, 2022▶ 34:52Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
AssertionSupported
Kitschke: Canva's One-Dollar Image License Was Unprecedented at Launch
“When we launched Canva you know, the one dollar photo license was something that hadn't been done before, and so, because you're using it within Canva, you know, it means we can kind of control the usage, and so it's a dollar per use.”
Zach KitschkeJan 12, 2022▶ 43:08Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
AssertionNot checkable as stated
Kitschke: Most Canva growth comes from word of mouth and organic channels
“A large part of our, actually the majority of our growth still comes from, you know, word of mouth and organic, and so that's been a critical lever of growth over the years.”
Zach KitschkeJan 12, 2022▶ 7:27Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
AssertionNot checkable as stated
Kitschke: The vast majority of Canva users use the free product tier
“We continue to this day to have the vast majority of our community using Canva for free”
Zach KitschkeJan 12, 2022▶ 13:04Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
AssertionSupported
Kitschke: Canva expanded to 100 languages by 2017
“We figured out a lot of the processes and the systems and then you know, tackled the 20 languages and then by 20 17 that goal reached, reached a hundred languages.”
Zach KitschkeJan 12, 2022▶ 21:30Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
AssertionNot checkable as stated
Kitschke: Presentations are Canva's largest and fastest-growing use case
“Presentations is actually our largest use case and our fastest growing and alongside things like video and other content types as well.”
Zach KitschkeJan 12, 2022▶ 23:30Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
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