Trello

product on 23 shows · 36 statements across 24 episodes · said 508 times in 267 episodes since 2015

Top Founders 323 the Official SaaStr Podcast 48 Startups For the Rest of Us 34 Lenny's Podcast 28 Startup Acquisition Stories 16 20VC 13 My First Million 7 the Startup Ideas Podcast 7 the Y Combinator Startup Podcast 6 Another Podcast 4 In Depth 3 A Product Market Fit Show 3 the MAD Podcast 3 We Live to Build 2 Latent Space 2 the Neon Show 2 Acquired 1 Founder's Journal 1 Innovators & Investors 1 No Priors 1 Starter Story 1 Capital Allocators 1 TBPN 1

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Top Founders 323the Official SaaStr Podcast 48Startups For the Rest of Us 34Lenny's Podcast 28Startup Acquisition Stories 1620VC 13My First Million 7the Startup Ideas Podcast 715 more shows

2026 5 mentions in 3 episodes 2 per episode
2025 23 mentions in 14 episodes 2 per episode
2024 36 mentions in 24 episodes 2 per episode
2023 84 mentions in 26 episodes 3 per episode
2022 75 mentions in 47 episodes 2 per episode
2021 44 mentions in 37 episodes 1 per episode
2020 70 mentions in 19 episodes 4 per episode
2019 27 mentions in 15 episodes 2 per episode
2018 40 mentions in 20 episodes 2 per episode
2017 45 mentions in 30 episodes 2 per episode
2016 58 mentions in 31 episodes 2 per episode
2015 1 mention in 1 episode

every mention on every show, scene by scene, with the transcript →

36 statements about Trello, every show

Jamm Limits Clients to One Active Task With Two-Day Turnarounds
“So the standard process, the way we go is, is two business day turnaround on a task update. So everything's in Trello, right? So you have like a backlog, you can kind of build out and clients, clients manage all their own boards. So we don't move Cards around …”
Phil Goodwin Dec 16, 2025 ▶ 8:08 Why Buyers Wanted THIS Design Business
Stuart Fott contacts 20 current or prospective partners every day
“I just plug it into my phone. I have a cadence where every, every day I reach out to 20 either potential partners that I'm working with or Current partners that I'm working with are potential partners that I would like to work with, and depending on what stage…”
Stuart Fott Nov 25, 2025 ▶ 9:48 The Playbook Behind 18 Startup Acquisitions
STARTUP IDEAS Prediction Not checkable as stated
Goldstein: Linear will replace Jira and Trello in large enterprises
“They are killing Trello. They're killing Jira. They're going to replace those in even large enterprises as well, and they didn't have to build the craziest, most advanced stuff.”
Brett Goldstein Jul 1, 2024 ▶ 47:09 SaaS apps that will print profits
MY FIRST MILLION Assertion Partly supported
Trello raised only $10 million before selling to Atlassian for $450M
“They raise only ten million dollars. It gets started and they grow it a little bit, then they raise ten million dollars. They grow this business and they eventually sell it to Atlassian Software for four hundred and fifty million dollars, I believe.”
Sam Parr Jun 19, 2024 ▶ 33:35 Watch These 40 Minutes To Unf*ck Your Life
ACQUIRED Insight
Microsoft pioneered product-led enterprise growth decades before SaaS startups
“Everyone loves to talk about product-led growth, and how it's this new thing in the late twenty-tens, and how Slack, and Atlassian, and Trello, everyone figured out PLG in this bottoms-up, workforce-adopted way, rather than selling to procurement, or IT, or th…”
Ben Gilbert Apr 22, 2024 ▶ 3:07:39 Microsoft Volume I: The Complete History and Strategy of founding through Windows 95 (Audio) · Acquired
TOP FOUNDERS Assertion Supported
Dimitro Okunyev positions Chanty as 10x cheaper than Slack, Zoom, and Trello
“You know, Lapsum for the Slack, Microsoft, Slack, Zoom, and Trello would be like 41 dollar, so we are almost 10 times cheaper.”
Dmitry Okunev Jan 23, 2024 ▶ 9:02 How to Make $3m Building a Slack Clone with no money, experience, or sales team
LATENT SPACE Prediction Not checkable as stated
Ruiz: Collaborative whiteboards and text-to-diagram AI will become ubiquitous software commodities
“Kanban boards are in every productivity app now. I think the same thing is going to happen with collaborative whiteboards. It's like people like them. I'm making it easy. People are already doing it even without Teal Draw when it's hard. Like, yeah, that's goi…”
Steve Ruiz Jan 5, 2024 ▶ 1:18:57 The Accidental AI Canvas - with Steve Ruiz of tldraw
TOP FOUNDERS Prediction Not checkable as stated
Chaser can beat Trello's Slack app because it lacks stickiness
“What I think, though, is we can beat Trello in the app store, and that's because Yeah, I've used the Trello app. It isn't sticky. It doesn't, it's just pinging a channel whenever somebody you know, moves a card across the Trello board. It only really stayed on…”
Josh Martel Oct 16, 2023 ▶ 15:52 How Chaser hit $294K revenue and 3 person team in 2023
Miller: Progressive disclosure differentiates Trello from complex management tools
“So some of it's around, you know, this concept of progressive disclosure, where you start with a small problem and as it gets more sophisticated, Trello grows with you. Where they think some of the other products, they start with complexity. And if you want so…”
Nikita Miller Apr 6, 2023 ▶ 6:40 Driving alignment within teams, work-life balance, and the changing PM landscape | Nikita Miller
Miller: Trello is best for ideation and discovery; Jira suits task breakdown
“Smaller teams, especially folks that are ideating, right, when you haven't landed on what you're going to build yet , I think Trello is a great product for that, for pulling ideas, for prioritizing them, for tracking how we're progressing through, like, disco…”
Nikita Miller Apr 6, 2023 ▶ 9:57 Driving alignment within teams, work-life balance, and the changing PM landscape | Nikita Miller
Miller: Trello Power-Ups are underutilized for solving complex workflow needs
“I think the biggest that people probably know about, but are often underutilized are power-ups, which is basically our integrations. And power-ups are folks that are usually doing things that are more complex often. But Trello, you know, when you think about i…”
Nikita Miller Apr 6, 2023 ▶ 15:09 Driving alignment within teams, work-life balance, and the changing PM landscape | Nikita Miller
LENNY'S PODCAST Assertion Supported
Nikita Miller: Trello and Atlassian required core overlapping hours for remote teams
“I do think that the Trello and Atlassian, I think did this really well, is having standards around a couple of things. The biggest one I think was overlapping work hours. So everyone had general flexibility, but there were some set of hours where everyone need…”
Nikita Miller Apr 6, 2023 ▶ 48:10 Driving alignment within teams, work-life balance, and the changing PM landscape | Nikita Miller
Walling: Seat-based pricing works best when users see different data
“The basic piece of how to avoid login sharing is usually that if two people log in from the same company, they need to see something different. Right? In order to charge by seat. So if you think about logging into a CRM like Salesforce or Close or even like Tr…”
Rob Walling Apr 4, 2023 ▶ 4:46 Episode 655 | Seat-Based Pricing, Can Churn Be Too Low? and More...
TOP FOUNDERS Assertion Supported
Stone: Speedlancer is first freelance marketplace to integrate into Trello
“Speedlancer already plugs into Trello now using StartAtom. And so you can set up a Trello board and send tasks to Speedlancer from Trello. And we're the first marketplace to do that.”
Adam Stone Feb 17, 2023 ▶ 8:39 $1m Raised, 800 Users, Here's how he's launching pricing
TOP FOUNDERS Assertion Not checkable as stated
Start Adam generates 700+ installs from Trello App Store
“We've had like, 700 or more to date over the last couple of months.”
Adam Stone Feb 17, 2023 ▶ 10:52 $1m Raised, 800 Users, Here's how he's launching pricing
TOP FOUNDERS Assertion Contradicted
Stone: Trello App Store randomizes listings in communication category
“What I do know about Trello in particular is there's a randomization component, which to me is really nice because it means that they give everyone the opportunity. So if you click on the communication category, I think you said in two categories, they give yo…”
Adam Stone Feb 17, 2023 ▶ 11:54 $1m Raised, 800 Users, Here's how he's launching pricing
TOP FOUNDERS Assertion Supported
Ashkenazi: Switchboard's cloud browsers make any web app collaboratively interactive
“So what we did is we developed cloud browsers. Those are essential elements that allow you to bring any tool that you already use, things like Google Docs and Figma and Trello and Jira, and they become immediately collaborative. Even the regular website become…”
Amir Ashkenazi Jun 7, 2022 ▶ 2:28 He hated his remote guitar lessons then spent $8m on new SaaS MVP, 5 patents later he's preparing for launch.
Kulish: Paid Ads Fail for Culture Tools Due to Top-Down Purchasing
“It's really, it's so difficult because the main decision makers, they are at the top of the chain. We don't set, we don't like Trello. Engineers don't come to their superiors saying like, let's buy Trello gold. It's so cool. We've been using for a while with k…”
Stas Kulesh Sep 23, 2021 ▶ 9:09 Slack Tool KarmaBot Doubles to $400k ARR, Turns Down $1m Offer
TOP FOUNDERS Assertion Not checkable as stated
80% of ProjectCOR customers switched from horizontal tools like Asana and Trello
“80% of our current customers have switched from tools like Asana, Trello, Monday, ClickUp you name them, Jira, Trello.”
Santi Biblioni Jun 27, 2021 ▶ 3:37 ProjectCor Hits $1m ARR, Raises at $40m Valuation for Profit Tracking Tool for Agency's
SAASTR Assertion Supported
Pryor: Trello's user base is well above 50 million users
“What's gotten us to that fifty million number, which At this point is a really old number, but you know, because big companies, but yeah, public companies, there's some schedule to when you can say these numbers, but it's a lot higher than that now.”
Michael Pryor Nov 8, 2020 ▶ 2:38 Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor
SAASTR Insight
Pryor: Horizontal SaaS tools must keep terminology minimal to lower onboarding friction
“I think when you're building a horizontal tool like Trello, that's our job is to say, keep that dictionary really small and make sure that the ramp to understand the application is as low as it can be for people to onboard.”
Michael Pryor Nov 8, 2020 ▶ 14:49 Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor
SAASTR Insight
Pryor: Collaboration tools fail unless every team member buys in
“I think like any kind of collaboration app that you have is subject to Like the weakest link, I'll say, you know, it's like in order for it to succeed, everyone has to buy into it or it's not going to work.”
Michael Pryor Nov 8, 2020 ▶ 23:17 Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor
SAASTR Assertion Not checkable as stated
Pryor: Trello Signups Surged 75% Year-Over-Year in March 2020
“This March, Versus last March, I think signups were like, 75% higher this March than they were the prior March from the year before.”
Michael Pryor Nov 8, 2020 ▶ 26:29 Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor
SAASTR Insight
Pryor: Software brand longevity comes from customer relationships, not specific tools
“Like that's the connection with the customer is what's inherent in the brand, not necessarily the tool itself and something that jobs that you solve for people today might be completely different jobs that you solve for them next year.”
Michael Pryor Nov 8, 2020 ▶ 46:52 Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor
Grzbowski: Unlimited design businesses require minimal upfront capital
“The thing is, this is a super easy to understand this is a super easy to set up type of market where it doesn't necessarily require a lot of straight up investment. You know, on your end, you can literally start a business like this with a website and a funnel…”
Jonathan Grzbowski Nov 4, 2020 ▶ 24:11 Penji Hits $4m Revenue Helping 1000 Customers With Unlimited Design Work
TOP FOUNDERS Disclosure
ClickUp hijacked search by targeting competitor comparisons like Asana versus Trello
“I mean, I think we even did when people, you know, didn't know our name, they weren't searching ClickUp yet. So we did like a sauna verse Trello and just capitalize on those.”
Zeb Evans Oct 8, 2020 ▶ 6:13 Clickup Close To $34m in Revenue, Competing in Project Management Space with 300,000 Paid Seats
Trello Sits Between Structured Jira and Unstructured Confluence
“If you think about what Trello is, you know, sort of like a digital whiteboard where you can kind of rearrange cards on it. And at one end of the opposite spectrum is, is Jira, a product of ours that is very structured. To manage collaborative project tracking…”
Jay Simons May 10, 2019 ▶ 3:42 1385 Atlassian Passes $1B ARR Run Rate, Thinking About Acquisitions of "System of Record" companies
TOP FOUNDERS Assertion Supported
Trello Acquisition Exceeded Revenue Guidance Provided to Wall Street
“In terms of performance, like, we've exceeded our expectations. You know, we signaled to the street what we thought our revenue expectations was, and we're in front of that.”
Jay Simons May 10, 2019 ▶ 4:37 1385 Atlassian Passes $1B ARR Run Rate, Thinking About Acquisitions of "System of Record" companies
TOP FOUNDERS Assertion Supported
Trello Required In-Office Staff to Join Zoom Meetings From Separate Rooms
“They had pretty hard rules around when you joined a zoom or when you joined a meeting and there were maybe five people in a room, everybody went to five different places and joined a zoom from five different locations. And so the people that were outside of th…”
Jay Simons May 10, 2019 ▶ 5:27 1385 Atlassian Passes $1B ARR Run Rate, Thinking About Acquisitions of "System of Record" companies
Sullivan: New market categories never have just a single winner
“Well, you know, in any space, particularly a new space, there's never just one winner. And there's always a way if you really work at it to differentiate and find a place where they're not as strong as they seem.”
Pat Sullivan Apr 21, 2019 ▶ 2:46 1366 ACT! and SalesLogix Founders New Company Hits $1m in ARR
TOP FOUNDERS Disclosure
Trello and Asana integrations drive the most partnership volume for Hubstaff
“I wouldn't say as a whole, it's significant, but you know, for us, you've got the freebies, like, you know, you've got Trello, you've got a sauna, you've got, you know, that kind of thing. That's the most for us just because of the volume.”
Dave Nevogt Oct 28, 2018 ▶ 15:15 1191 How Bootstrapped Time Tracking CEO Drives 100% yoy Growth, $3.8m in ARR
Y COMBINATOR Disclosure
Front used a public Trello roadmap to prioritize features during YC
“So we did it in YC four years ago, we built a Trello roadmap and we made it public. So we're like, here is everything we're thinking about building and you can avoid the thing that you want and you can see what we're working on and you can see what has been sh…”
Mathilde Collin Oct 3, 2018 ▶ 5:18 Mathilde Collin on Feature Prioritization and Employee Retention at Front · Y Combinator
Coppinger: Atlassian overpaid; I wouldn't pay over 7x revenue for Trello
“I wouldn't have paid more than a seven X multiple of their top line revenue.”
Peter Coppinger Mar 3, 2018 ▶ 20:17 952 How Teamwork.com Got 20,000 Customers and $18m in ARR With No Funding
TOP FOUNDERS Prediction Held up
Coppinger: Atlassian bought Trello to expand into general business tools
“Well, I can only guess, but I think Atlassian are going to make a play to move out of kind of developer tools more into the general business tools, and this is just the start of it, and they just wanted to get there faster.”
Peter Coppinger Mar 3, 2018 ▶ 20:27 952 How Teamwork.com Got 20,000 Customers and $18m in ARR With No Funding
Brinker: Trello is the duct tape of the world
“Ah, I love Trello. It's like the duct tape of the world at this point.”
Scott Brinker Jun 14, 2017 ▶ 15:22 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Hollauf: Trello lacks core task management features like status and priorities
“What they don't do, it's not focused on task management. They have these cards, which is brilliant. But they can be anything. They're not tasks. They don't have status. They don't have a clear as I need. They don't have things like priorities, stuff that you n…”
Michael Hollauf Aug 26, 2016 ▶ 3:38 EP 398: 5 Million Users, $250k in MRR, SaaS Founder Michael Hollauf of MindMiester.com

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