Stuart Fott contacts 20 current or prospective partners every day
Stuart Fott · The Playbook Behind 18 Startup Acquisitions · Nov 25, 2025 · at 9:48
Serial entrepreneur Stuart Fott explains his partner relationship management workflow to Acquire.com CEO Andrew Gazdecki.
0:00 / 0:25exact quote · 25.2s
720p mp4 · rendered on demand · StarZero watermark
“I just plug it into my phone. I have a cadence where every, every day I reach out to 20 either potential partners that I'm working with or Current partners that I'm working with are potential partners that I would like to work with, and depending on what stage I'm at, it's like, I'm either sending a text, I'm sending an email you know, we have a call scheduled, or I'm shooting them a door dash, or some type of gifting type thing, and that's personally how I do it, and I just plug everything into Trello.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Stuart Fott
Vertical SaaS products gain traction and distribution easier than broad tools
“So I've just learned from experience that if I'm selling a software product and I position it for everyone, It's harder to get traction. If I position it for a certain vertical, a lot easier to get traction more specifically from partners within the space.”
Fott: Reputation tools serve as an effective vertical SaaS wedge
“I always say the reputation tool is a great, you know, foot in the door, so the idea is, okay, you're a reputation company for gems. But then once you get your foot in the door, you start working with gyms, then hopefully you can find out different tools and f…”
Fott: Startup acquisitions usually go to the buyer easiest to work with
“So I think I think a lot of buyers really underestimate, like, you really should be cool to these sellers because there's lots of people looking at these deals, and, you know, at the end of the day, it usually comes down to whoever is the coolest and easiest t…”
Fott scaled a SaaS to $100k ARR and sold for $500k
“And so I went out kind of using my same playbook went and acquired about a hundred K and ARR and then listed it on acquire. And I think within like maybe 30 to 45 days sold that business for 500 K and, you know, it was a nice transaction and then kind of just …”