Vertical SaaS products gain traction and distribution easier than broad tools
Stuart Fott · The Playbook Behind 18 Startup Acquisitions · Nov 25, 2025 · at 4:30
Serial entrepreneur Stuart Fott discusses his micro-SaaS playbook with Acquire.com CEO Andrew Gazdecki.
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“So I've just learned from experience that if I'm selling a software product and I position it for everyone, It's harder to get traction. If I position it for a certain vertical, a lot easier to get traction more specifically from partners within the space.”
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