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vertical SaaS

3 statements across 3 episodes · 2 bullish · 0 bearish · 3 people on the record · first statement Jun 27, 2023 by Kjael Skaalerud · across every show →

Everything said about vertical SaaS, oldest first

Jun 27, 2023
Insight
Skaalerud: Vertical GTM on horizontal SaaS balances TAM and marketing focus
“We were starting to look more closely at horizontal SAS plays and then thinking more about the vertical component from a go to market perspective. To avoid kind of the pitfall of your market to everybody, your market to nobody, but also to avoid kind of the tr…”
Kjael Skaalerud Jun 27, 2023 ▶ 3:01 Startup Acquisition Stories with Kjael Skaalerud, President of Skaling Ventures
Jan 2, 2024 bullish
Opinion
Gazdecki: Boring Vertical SaaS Markets Are Massively Overlooked
“Boring industries like pools, you know, those are massively overlooked markets that are big and have a lot of opportunity in it.”
Andrew Gazdecki Jan 2, 2024 ▶ 7:08 Startup Acquisition Stories with Justin Vanderheide, Founder of Swimgen
Nov 25, 2025 positive
Insight
Vertical SaaS products gain traction and distribution easier than broad tools
“So I've just learned from experience that if I'm selling a software product and I position it for everyone, It's harder to get traction. If I position it for a certain vertical, a lot easier to get traction more specifically from partners within the space.”
Stuart Fott Nov 25, 2025 ▶ 4:30 The Playbook Behind 18 Startup Acquisitions
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