Michael Pryor, co-founder of Trello, explains the mechanics of workplace software adoption and why top-down mandates fail to create genuine bottom-up workflow usage.
“I think like any kind of collaboration app that you have is subject to Like the weakest link, I'll say, you know, it's like in order for it to succeed, everyone has to buy into it or it's not going to work.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Michael Pryor
Insight
Pryor: Product managers mistakenly treat confusing feature design as user education problems
“But I think the behavior that happens a lot of times is PMs get in there. They add the feature because they just need to do it. And so they just build it. They build it in a new, you know, space, they give it a term. And so then this problem comes where it's l…”
Michael PryorNov 8, 2020▶ 15:30Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor
Insight
Pryor: Horizontal SaaS tools must keep terminology minimal to lower onboarding friction
“I think when you're building a horizontal tool like Trello, that's our job is to say, keep that dictionary really small and make sure that the ramp to understand the application is as low as it can be for people to onboard.”
Michael PryorNov 8, 2020▶ 14:49Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor
AssertionNot checkable as stated
Pryor: Atlassian sells enterprise software with a tiny sales headcount
“There's the companies that are like, I build enterprise software, and then 60% of the people that work at the company are enterprise salespeople. Right. And then there's other companies where you have a tiny percentage of the company is the sales team, but the…”
Michael PryorNov 8, 2020▶ 18:08Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor
Insight
Pryor: Chat communication is the foundational layer in workplace software
“I think really it's like more like, you know, Maslow's hierarchy of needs, right? Like, and at the base layer is this, is the chat communication layer. It's like, it's the bedrock. Like that's where people just start and they need that. And then they start to …”
Michael PryorNov 8, 2020▶ 22:03Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor
AssertionNot checkable as stated
Pryor: Trello Signups Surged 75% Year-Over-Year in March 2020
“This March, Versus last March, I think signups were like, 75% higher this March than they were the prior March from the year before.”
Michael PryorNov 8, 2020▶ 26:29Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor
Insight
Pryor: Seating junior sales reps beside top performers accelerates ramping
“I think like we saw this a long time ago at Stack Overflow when we were hiring salespeople, if we would put Physically just put a junior salesperson next to somebody that was really good. Like just sit them seated at their desk next to somebody that over time,…”
Michael PryorNov 8, 2020▶ 39:55Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 400 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.