Insight
Mathilde Collin would eliminate subject lines, CC, and BCC from email
“So, you know, I think I would probably wipe out most of the structural features. Cause when you think about, you know, the main things are you have a subject, you have a signature, you literally carbon copy and blind carbon copy. And so I think I would remove …”
Insight
Collin: Hires rarely solve company problems founders cannot figure out themselves
“The truth is, if with all the knowledge I have about the company, I can't figure out something, I think it's very rare that someone would come and figure it out.”
Assertion Not checkable as stated
Collin: Front reached 110 employees and $80M raised with zero finance staff
“In a company that's fast growing, like you think, for example, I've been willing to hire a head of finance for,
I don't know, six months, and it's so important, like, we don't have any finance person at France, and we, I don't know, we're a 110 people, we've r…”
Insight
Collin: Early sales teams must be evaluated on inputs, not revenue targets
“I think that the input is far more important at this stage than the output, because the truth is,
If they don't hit their target, first, your target could be wrong, and how could you know what your target should be when you are so early?
and two, maybe your p…”
Opinion
Mathilde Collin: Slack cannot replace email for external business communication
“Now, in a work environment I feel like email, the protocol is actually perfect because it's the only protocol that you can use to communicate with people outside your company. And so even if you have great tools like Slack that enable you to Slack in, to messa…”
Insight
Collin: Transparency is just a tool to generate employee engagement at scale
“I don't believe that transparency is good in itself. And that's why you should be transparent. I believe that that's the most efficient way I've found to create engagement at scale.”
Insight
Collin: Operational discipline is more important than having a grand vision
“I think the most important thing is discipline, and I think that discipline is actually more important than having a grand vision. And my personal belief, and I am sure that not a lot of people agree with me, is one of the reasons why we've been successful so …”
Insight
Collin: Co-founders should optimize for mutual respect over personal friendship
“We have so much respect for one another, and that's the thing that you need to optimize for. It doesn't matter how well you get along, you just need to be so impressed by whatever your other person or other persons are doing.”
Assertion Not checkable as stated
Collin: Front lost just two employees in its entire history
“Our NPS is 87th, which is super high. If you look at Glassdoor, we only have five stars reviews. If you look at our attrition no one has, there are just two people that have left Fronty ever, and it was one to go back to school, one to join the company of thei…”
Insight
Collin: Chasing revenue by building custom requests derails product direction
“I think the biggest danger is you have a customer and then, you know, you care so much about growing your revenue. So then they're telling you, I want this. And so then you build this. And I want that, and you build that, and then you just pull your, you push …”
Insight
Collin: Delaying SaaS price increases makes customers angry twice
“The temptation is to say we're going to raise our price, but we'll do that maybe in a year, and so you want to be nice, and so you give a lot of time. The problem is, you actually make your customers angry twice, because by then they had forgotten, and so then…”
Disclosure
Front managers have full access to direct reports' personal company inboxes
“So if you are a manager, you have access to your direct reports inboxes.”
Insight
Transparency is harmful if it creates more problems than it solves
“The way I think about transparency is if something is going to create more primes and raise more questions, then bad use of transparency. If something is going to answer a lot of questions and solve a lot of problems, then good use of transparency.”
Insight
Lacking domain expertise can be an advantage for product founders
“So, you know, when people sometimes ask questions about the insights that you have and other people don't have something, something, the fact that you don't have any insight and you have a, like New pair of eyes is actually super insightful.”
Prediction Not checkable as stated
Mathilde Collin predicts personal email will die while workplace email grows
“So like you're emailing friends and families. I don't think that email will last forever. So if you look at the growth year over year, it's actually decreasing every year. Whereas if you look at work emails, it's increasing year over year. So I believe that em…”
Opinion
Modernized interfaces could keep workers in their inbox 90% of the time
“I strongly believe that people could spend 90% of their time in their inbox versus today, it's probably not as high as 90%.”
Assertion Not checkable as stated
Collin interviewed every candidate at Front until reaching 80 employees
“And I kept interviewing everyone till, like, employee number 80 or something.”
Insight
Collin: Prioritize feedback only from paying customers
“When you want to listen to some feedback, you should listen to feedback of people that are paying some money because otherwise you can be overwhelmed with feedback
From people that will never pay for your products.”
Insight
Collin can predict a startup's success from its first three investor updates
“I've invested in a few companies since, like, I don't know, in the past few years, and you can't imagine how I can tell you after two or three emails, so two or three months, which companies are going to be successful.”
Insight
Collin: A first sales rep must generate 3x to 6x their compensation
“There are a few, ah, ratio you can hear off, so for example, they should bring between three X and six X the amount of money they're paid, so then you have a range, because the truth is, if they bring less than what they're paid, probably not good. Ah, 10 X, l…”
Insight
Email startups must reach intense feature parity with Gmail to succeed
“In order to have a product that people will use for their individual emails, you need to get to a level of feature parity with Gmail or Outlook that's pretty intense”
Insight
Changing user email habits requires a 10x better value proposition
“If you want people to change how they deal with email, the amount of innovation that you need to bring needs to be super high because it's very disruptive to change. So then the value proposition needs to be like, It needs to be 10 X better.”
Opinion
Mathilde Collin: Google Inbox was not 10x better than Gmail
“I didn't feel like inbox was 10 X better than Gmail.”
Insight
The most impactful product changes are initially painful for customers
“I feel like most of the Decisions, progress decision that we made that led to like a significant change in behavior were the most painful.”