Subscription

topic on 14 shows · 22 statements across 22 episodes

the Y Combinator Startup Podcast Mixergy More or Less Lenny's Podcast the Official SaaStr Podcast the Startup Ideas Podcast WTF is with Nikhil Kamath Sourcery Top Founders the MAD Podcast How I Built This Big Technology TBPN 20VC

22 statements about Subscription, every show

SAASTR Disclosure
Customers Are Increasingly Buying Credit Add-Ons Atop Recurring Subscriptions
“What's also very interesting is we see people buying up more and more credits on top of the subscription.”
Alex Mashrabov Jul 10, 2026 ▶ 10:17 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
SOURCERY Prediction Not checkable as stated
Pereyra: AI Pricing Will Likely Return to Subscription Models From Tokens
“Buying off tokens is insanely complicated. It'll probably at some point go back to something like subscription because it's hard to like forecast these things.”
Gabe Pereyra Jun 18, 2026 ▶ 14:21 Harvey Co-Founder Gabe Pereyra on the Token Pricing Reckoning Coming for AI · Sourcery with Molly O'Shea
TBPN Assertion Not checkable as stated
Lynch: Condé Nast subscriber retention improved despite material price hikes
“We have raised prices on subscriptions fairly materially over the last couple of years. And you know, each year we think, okay, we're raising the price. We're going to, the retention is going to go down and actually the retention has gone gotten better every s…”
Roger Lynch May 12, 2026 ▶ 34:36 Condé Nast CEO Explains Why Human Journalism Wins in the AI Era
MIXERGY Insight
Santos: Subscriptions must be a feature of a service, not a discount hook
“What you want to do is you want to build like a service, something that actually is a service in which Subscription is just a feature of that service.”
Ricardo Vice Santos Dec 29, 2025 ▶ 34:25 #2290 He’s building an AI media empire
TOP FOUNDERS Disclosure
Standout CV charges £2.70 for a two-week trial before £16.95 subscription
“We have an initial trial period of two weeks. So you pay two pounds 70 for your first two weeks. And then you go, if you don't cancel on that period, you go on to the full subscription, which is 1695 a month. So that's people who convert from that very cheap p…”
Andrew Fennell Dec 24, 2025 ▶ 9:02 Founder uses Genius Playbook to hit $1M revenue with no employees
Hoffman: Monetize viral SaaS tools through ads, not subscriptions
“Because this is an attention play, where you're leveraging attention, you are creating a product that is inherently viral and shareable, what's going to happen is that the amount of attention that you get for this tool is going to far outweigh the people who a…”
Rob Hoffman Dec 8, 2025 ▶ 24:52 Blueprint to Build a $1M SaaS From Scratch
SOURCERY Insight
Chaddha: AI companies must shift to consumption or outcome-based pricing
“Now we are moving into an era of consumption based pricing or outcome based pricing. I don't pay you per month. I pay you for what I use. And that's where this era is going, where I don't charge per user per month. I charge for the activity I do for you. I cha…”
Navin Chaddha Oct 3, 2025 ▶ 23:15 Vibe Coding, AI Valuations & the Supercycle | Navin Chaddha, Mayfield · Sourcery with Molly O'Shea
20VC Insight
Slonimski: Consumer Apps Cannot Survive on a Single Subscription Stream
“In the world where CPMs are very high and user acquisition is super expensive, you don't make a living from one subscription.”
Ketty Slonimski Oct 3, 2025 ▶ 21:23 20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky
Y COMBINATOR Prediction Open · timeframe Jul 2028
Srinivas: Perplexity can reach billions annually in subscription revenue alone
“We think, like, we can grow at least, you know, a few billions a year in just subs, which is a great business.”
Aravind Srinivas Jul 11, 2025 ▶ 28:25 Aravind Srinivas: Perplexity's Race to Build Agentic Search · Y Combinator
20VC Assertion Supported
Kansu: Subscriptions account for over 80% of Duolingo's revenue
“Today it's more than 80%.”
Cem Kansu Jun 20, 2025 ▶ 44:31 20Product: How Duolingo Build Product 10x Faster with AI | Duolingo's Biggest Lessons on Paywalls, Push Notifications and In-App Purchases | Why Small Teams are the Future of Product | Why PMs Will Become Extinct with Cem Kansu, CPO @ Duolingo
Jessica Lessin: Subscriptions work for news while micropayments make no sense
“Subscription is the right model because you're selling access, you know, it's not, this is why, like, micropayments don't make any sense, right? It's not about any one piece of content. It's about trusted access to the answer when you need it.”
Jessica Lessin Jan 31, 2025 ▶ 6:36 #84: China's DeepSeek Shakes the Tech World · More or Less Podcast
STARTUP IDEAS Assertion Not checkable as stated
Isenberg: AI companies are shifting from subscriptions to pay-per-task pricing
“You're starting to see that already with, you know, this movement from Subscriptions to pay per task. A lot of AI companies are charging pay per task or credit system.”
Greg Isenberg Oct 30, 2024 ▶ 31:45 How to steal funnels that crush
BIG TECHNOLOGY Disclosure
Lazimi: Yubo Monetizes via In-App Purchases and Subscriptions, Not Ads
“This is exactly. Why we didn't go to the other business model on our side and why we have a very different business model, which is through in-app purchases and subscription.”
Sasha Lazimi Apr 29, 2024 ▶ 3:50 Yubo Wants To Replace Performative Social Media With Real Time Social Discovery
HOW I BUILT THIS Assertion Supported
Von Ahn: Subscriptions generated far more revenue for Duolingo than ads
“Subscriptions made us a ton more money than the ads.”
Luis von Ahn Dec 18, 2023 ▶ 58:44 reCAPTCHA and Duolingo: Luis von Ahn (2020)
WTF Assertion Supported
Sivanandan: 80 to 90 million Indians have paid for streaming subscriptions
“The size of the number of people who've, ah, who've paid subscription at least once, at any given point in time, is anywhere between 80 to ninety million people.”
Sajith Sivanandan Aug 14, 2023 ▶ 35:25 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Brit Morin: Direct subscription audiences beat retail distribution for consumer brands
“If you can own your audience, right, which if you can get them into a subscription that's one way to own them and then upsell them on products like that is a much more viable strategy than being beholden to retail.”
Brit Morin Aug 4, 2023 ▶ 15:04 #8: Where's the Barbie business pop? Why brands beat marketplaces · More or Less Podcast
LENNY'S PODCAST Assertion Supported
Campbell: SaaS startups face 16x more competitors than a decade ago
“Over the past decade, if you're building in tech, particularly in like SaaS or subscriptions, you now have 16 times the number of competitors if you started a business today than if you did 10 years ago.”
Patrick Campbell Feb 19, 2023 ▶ 47:46 10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)
Forzley: Transactional businesses experience active/inactive cycles rather than subscription churn
“It's a different concept because this is transactional business models. It's not like a subscription. So I don't actually have churn and that I canceled my service this month. What we have is active and inactive customers and the active inactive ratios are a f…”
Marwan Forzley Oct 19, 2021 ▶ 24:03 Will Veem's 300,000 SMB Customers Process Over $5b in 2021? 3 Products Driving Growth.
BIG TECHNOLOGY Prediction Partly held up
Ramaswamy: Neeva subscription will cost $5–$10 and get cheaper with scale
“When it comes to Neva, for example, I talk about charging a subscription of like five to 10 dollars at most per month. And as we gain scale, I expect that product to actually get cheaper over time.”
Sridhar Ramaswamy May 6, 2021 ▶ 37:50 Why Ex-Google Ads Boss Sridhar Ramaswamy is Building An Ads-Free Search Engine
HOW I BUILT THIS Assertion Supported
Von Ahn: Duolingo makes significantly more money from subscriptions than ads
“It turned out, and this is just, we really just didn't realize this subscriptions made us a ton more money than the ads.”
Luis von Ahn May 25, 2020 ▶ 53:09 reCAPTCHA and Duolingo: Luis von Ahn
Durand: Shifting to SaaS creates a two-thirds cash flow deficit initially
“So when we switch the business to subscription, you start collecting about a third of what you would normally collect under a perpetual license. And so that created a cashflow deficit the first year of about two thirds of that seventy five million, the second …”
Andre Durand Mar 14, 2018 ▶ 7:50 963 How Ping Identity Moved $75m One Time Revenue to $100m+ Recurring and Sold for $600m in 2016
MAD Prediction Not checkable as stated
Gourley predicted consumers would eventually pay subscriptions for algorithmic control
“I think we're going to see subscriptions. I think we're going to see people coming out and saying, you know what, I want a little more control of this algorithm, the information that it gives me, the friends that it chooses.”
Sean Gourley Mar 20, 2014 ▶ 14:02 Sean Gourley, Quid // Data Driven #25 // March 2014 (Hosted by FirstMark Capital)

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