Customers Are Increasingly Buying Credit Add-Ons Atop Recurring Subscriptions
“What's also very interesting is we see people buying up more and more credits on top of the subscription.”
Pereyra: AI Pricing Will Likely Return to Subscription Models From Tokens
“Buying off tokens is insanely complicated. It'll probably at some point go back to something like subscription because it's hard to like forecast these things.”
Lynch: Condé Nast subscriber retention improved despite material price hikes
“We have raised prices on subscriptions fairly materially over the last couple of years. And you know, each year we think, okay, we're raising the price. We're going to, the retention is going to go down and actually the retention has gone gotten better every s…”
Santos: Subscriptions must be a feature of a service, not a discount hook
“What you want to do is you want to build like a service, something that actually is a service in which Subscription is just a feature of that service.”
Standout CV charges £2.70 for a two-week trial before £16.95 subscription
“We have an initial trial period of two weeks. So you pay two pounds 70 for your first two weeks. And then you go, if you don't cancel on that period, you go on to the full subscription, which is 1695 a month. So that's people who convert from that very cheap p…”
Hoffman: Monetize viral SaaS tools through ads, not subscriptions
“Because this is an attention play, where you're leveraging attention, you are creating a product that is inherently viral and shareable, what's going to happen is that the amount of attention that you get for this tool is going to far outweigh the people who a…”
Chaddha: AI companies must shift to consumption or outcome-based pricing
“Now we are moving into an era of consumption based pricing or outcome based pricing. I don't pay you per month. I pay you for what I use. And that's where this era is going, where I don't charge per user per month. I charge for the activity I do for you. I cha…”
Slonimski: Consumer Apps Cannot Survive on a Single Subscription Stream
“In the world where CPMs are very high and user acquisition is super expensive, you don't make a living from one subscription.”
Srinivas: Perplexity can reach billions annually in subscription revenue alone
“We think, like, we can grow at least, you know, a few billions a year in just subs, which is a great business.”
Kansu: Subscriptions account for over 80% of Duolingo's revenue
“Today it's more than 80%.”
Jessica Lessin: Subscriptions work for news while micropayments make no sense
“Subscription is the right model because you're selling access, you know, it's not, this is why, like, micropayments don't make any sense, right? It's not about any one piece of content. It's about trusted access to the answer when you need it.”
Isenberg: AI companies are shifting from subscriptions to pay-per-task pricing
“You're starting to see that already with, you know, this movement from Subscriptions to pay per task. A lot of AI companies are charging pay per task or credit system.”
Lazimi: Yubo Monetizes via In-App Purchases and Subscriptions, Not Ads
“This is exactly. Why we didn't go to the other business model on our side and why we have a very different business model, which is through in-app purchases and subscription.”
Von Ahn: Subscriptions generated far more revenue for Duolingo than ads
“Subscriptions made us a ton more money than the ads.”
Sivanandan: 80 to 90 million Indians have paid for streaming subscriptions
“The size of the number of people who've, ah, who've paid subscription at least once, at any given point in time, is anywhere between 80 to ninety million people.”
Brit Morin: Direct subscription audiences beat retail distribution for consumer brands
“If you can own your audience, right, which if you can get them into a subscription that's one way to own them and then upsell them on products like that is a much more viable strategy than being beholden to retail.”
Campbell: SaaS startups face 16x more competitors than a decade ago
“Over the past decade, if you're building in tech, particularly in like SaaS or subscriptions, you now have 16 times the number of competitors if you started a business today than if you did 10 years ago.”
Forzley: Transactional businesses experience active/inactive cycles rather than subscription churn
“It's a different concept because this is transactional business models. It's not like a subscription. So I don't actually have churn and that I canceled my service this month. What we have is active and inactive customers and the active inactive ratios are a f…”
Ramaswamy: Neeva subscription will cost $5–$10 and get cheaper with scale
“When it comes to Neva, for example, I talk about charging a subscription of like five to 10 dollars at most per month. And as we gain scale, I expect that product to actually get cheaper over time.”
Von Ahn: Duolingo makes significantly more money from subscriptions than ads
“It turned out, and this is just, we really just didn't realize this subscriptions made us a ton more money than the ads.”
Durand: Shifting to SaaS creates a two-thirds cash flow deficit initially
“So when we switch the business to subscription, you start collecting about a third of what you would normally collect under a perpetual license. And so that created a cashflow deficit the first year of about two thirds of that seventy five million, the second …”
Gourley predicted consumers would eventually pay subscriptions for algorithmic control
“I think we're going to see subscriptions. I think we're going to see people coming out and saying, you know what, I want a little more control of this algorithm, the information that it gives me, the friends that it chooses.”