Standout CV charges £2.70 for a two-week trial before £16.95 subscription
Andrew Fennell · Founder uses Genius Playbook to hit $1M revenue with no employees · Dec 24, 2025 · at 9:02
Standout CV founder Andrew Fennell explains his subscription funnel structure and what drives his 34% trial conversion rate.
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“We have an initial trial period of two weeks. So you pay two pounds 70 for your first two weeks. And then you go, if you don't cancel on that period, you go on to the full subscription, which is 1695 a month. So that's people who convert from that very cheap paid trial into the full subscription.”
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