Fennell: Curating industry statistics generates natural backlinks without manual outreach
Andrew Fennell · Founder uses Genius Playbook to hit $1M revenue with no employees · Dec 24, 2025 · at 13:17
Andrew Fennell explains how StandOut CV creates evergreen linkable data assets to attract backlinks from journalists.
0:00 / 0:23exact quote · 23.4s
720p mp4 · rendered on demand · StarZero watermark
“What we do is we gather these stats from really reputable sources all across, across, across the internet and we put them all in one place. And we title it something like job interview stats because that, that's the kind of thing that journalists are looking for. And if you do this properly this content will rank naturally without having to do any outreach and you will attract a lot of links.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Andrew Fennell
Fennell: Offering features unavailable in ChatGPT drives organic search traffic
“So we're finding that if you, if you're putting things onto your site that people can't get in ChatGPT now, that that's helping drive clicks through because obviously if they can just get it in ChatGPT, they've got no reason to leave.”
Switching to subscriptions dramatically increased Standout CV revenue
“The mistake I made in the beginning was that I didn't, Go with a monthly recurring plan, a subscription model. I went with a one-time payment plan. And although that initially attracted people, it didn't it ruins subscriber lifetime value. Basically people wit…”
Fennell: Guest post pitching for SEO backlinks is losing effectiveness
“Reaching out to a lot of small job websites and careers blogs and mostly pitching guest posts. And that still is a valid tactic, but it's not as successful anymore as it was back then, simply because so many people are doing it that websites are getting a bit …”
Fennell: Programmatic SEO without quality control confuses Google and degrades traffic
“Programmatic SEO is good, but you have to keep an eye on it, and you have to make sure the content is still quality. Otherwise, what happened to us essentially is that we produced far too much content, and it was confusing Google because a lot of it was very m…”