Andrew Fennell shares metrics from a digital PR campaign executed by agency Root Digital.
Insight
Fennell: Offering features unavailable in ChatGPT drives organic search traffic
“So we're finding that if you, if you're putting things onto your site that people can't get in ChatGPT now, that that's helping drive clicks through because obviously if they can just get it in ChatGPT, they've got no reason to leave.”
Insight
Switching to subscriptions dramatically increased Standout CV revenue
“The mistake I made in the beginning was that I didn't, Go with a monthly recurring plan, a subscription model. I went with a one-time payment plan. And although that initially attracted people, it didn't it ruins subscriber lifetime value. Basically people wit…”
Insight
Fennell: Guest post pitching for SEO backlinks is losing effectiveness
“Reaching out to a lot of small job websites and careers blogs and mostly pitching guest posts. And that still is a valid tactic, but it's not as successful anymore as it was back then, simply because so many people are doing it that websites are getting a bit …”
Insight
Fennell: Curating industry statistics generates natural backlinks without manual outreach
“What we do is we gather these stats from really reputable sources all across, across, across the internet and we put them all in one place. And we title it something like job interview stats because that, that's the kind of thing that journalists are looking f…”
Insight
Fennell: Programmatic SEO without quality control confuses Google and degrades traffic
“Programmatic SEO is good, but you have to keep an eye on it, and you have to make sure the content is still quality. Otherwise, what happened to us essentially is that we produced far too much content, and it was confusing Google because a lot of it was very m…”
Assertion Not checkable as stated
Standout CV organic traffic dropped from 300,000 to 110,000 monthly visits
“It's about a 110 K at the moment. It was, at its peak, it was around about 300 K.”