Socher: Grounding models in search results largely resolved factual hallucination
“And so I think the initially people thought, oh, we need neuro symbolic reasoning, blah, blah, to do all this. We just needed more examples of don't hallucinate now, like, take real facts from a search engine, and then mostly summarize those. And then those, l…”
Levie: Society will learn over time how to prompt AI without bias
“And that, that'll be, I just think that'll be like a thing we generally learn over time in society, just as we eventually learned how to use search engines and other tools.”
James: AI-researched content helps local businesses outrank boring competitors
“Typically if you're in a boring market, The competitors are not going super deep and getting all this information integrated into their site. It's your opportunity to use AI to do additional research and, you know, build out more information that, you know, se…”
Truell: AI coding tools mirror web search's product-improving distribution flywheel
“One of the things that characterize search, and I think also characterize our market, is distribution is really helpful for making the product better. And so if you have lots of people using your thing, you have an at scale business, you get a sense of where t…”
Bergum: Building knowledge graphs is the bottleneck in Graph RAG, not databases
“The core issue issue is actually to build the knowledge graph, right? The entities, the relationships. So if you say graph, graph, You know, databases or graph rag is going to kill vector rag and all that discussion. I think the first issue is to actually buil…”
Rangan: Shift to zero-click AI search answers will continue
“The big shift that has happened, Harry, is search engines used to provide blue links that you can click and then reach someone's website. Now they're providing answers, which means you no longer need to click, and I think that's a shift that's going to continu…”
Bryk: Searching the open long tail captures most web search value
“One response is just that there's so much value in the long tail of sites that are open. And just like, even just searching over those well gets you most of the value.”
Bryk: The internet's content strictly mirrors what search engines optimize for
“Whatever the search engine optimizes for is what the internet looks like.”
Bryk: Search engines do not need PhD-level training data
“With search, you're asking, like, simple questions about billions of things, like, is this a startup? Did this person write a blog post about search? You know, those are actually simple questions. You don't need, like, PhD level training data.”
Bryk: 200x drop in LLM costs requires rethinking search from scratch
“When some very useful tool goes down in cost by 200 X in like the space of, I don't know, a couple years, There are going to be new opportunities in search, right? So like, to not integrate this and build up, to not like rethink search from scratch, the search…”
Mayer: Major search breakout will combine LLMs with personal context
“I think there will be an interface breakthrough that allows the search engine to gather either through things like email or history Or other inputs basically gather more of a contextual picture for you to be able to provide even better results. But I think it'…”
Doshi: Search engine traffic will drop over 25% before 2026
“I mean, I think there's a very high probability it is greater than that number in a shorter span of time.”
A large cohort of internet users has replaced search engines with ChatGPT
“There's a whole cohort of humans that have already largely replaced a very, very large proportion of their traditional search behavior on search engines from looking through these search engine results pages to just trusting the answers that that come out of C…”
Jessica Lessin: OpenAI is actively developing an AI agent and search engine
“The two new products coming out of OpenAI, one being the agent, the other being a search engine.”
Mensch: LLMs are not marginally more dangerous than web search
“Nothing is showing that LLM is actually marginally better than a search engine to find knowledge on, on topics that would enable bad use.”
Byung Liu: LLMs increase search engine value instead of replacing them
“It is not true that language models make search engines unnecessary. If anything, they make the search engines more valuable because now all that data that you can search Becomes like 10 x more powerful because you can use that to, you know, get to get to your…”
Search engines are legacy and being replaced by answer engines
“So we're moving away from legacy, which I'm calling search engines. That's legacy to what we have today is answer engines that just give you the answer itself.”
Ramaswamy: Usefulness Strongly Limits Answerable Questions in AI Search
“At this point, I don't feel that there's like a natural limit to how much LLMs can be used with search. I do feel, however, that there's a very strong limit to how many questions can be usefully answered.”
De Valk: Search engines will weight content authors more over next few years
“Search engines are bound to focus more on the author of the content than they have done for a while, because it's actually important for them to make sure that what's on that page is, is true and is good. So they want to make sure that they can actually trust …”
Friedberg: Google search could be radically disrupted by natural language chat AI
“Google's core product, their search engine could be radically disrupted. . By an alternative set system or set of systems that have more of a natural language chat interface”
Srinivasan: I am funding new search engines that index on-chain data
“New search engines, I'm already seeing them arise. I'm funding them that are indexing this kind of content because the huge leap, you know, the crossing the chasm is a recognition that blockchains are not just suitable for storing financial data, but social da…”
Marc Lore: Retail search engines will be obsolete in 20 years
“The idea of like search engine, 20 years from now is going to be laughably like the cassette tape. It's like, wait, so dad used to like go, you wanted to buy a toast and you typed in toaster in this like search engine and you had 10,000 responses and you had t…”
Ramaswamy: Advertising creates an inherent conflict of interest for search engines
“Ads in some sense in a very strong sense are a conflict of interest for the search engine. Should they show you an ad or should they show you the best result? And over time, you know, the answer is more and more ads.”
Balaji: A location optimization search engine could be the most valuable
“An extremely valuable search engine, maybe the most valuable search engine is the one that tells you the economically best place to live”
Ridley: Search engines and light bulbs were inevitable without their famous inventors
“You rerun the tape without Sergey Brin meeting Larry Page, without Thomas Edison, and you still get light bulbs, you still get search engines.”
Ridley: Search engines are probably the most useful innovation of my lifetime
“I think the search engine is probably the most useful innovation of my lifetime.”
Native video hosting will make search engines prioritize websites over YouTube
“By starting to put it on your website, then you'll get that search engine benefit. And then the search engines will start sending people to your website instead of YouTube.”
Benedict Evans: Search and social networks are natural monopolies like water utilities
“There are clearly structural reasons why it's very hard to create a new search engine or to create a new social network. There are very strong network effects, which I, the last, one of the last pieces I wrote, I described as basically a natural monopoly. And …”
Cloud infrastructure in 2012 lacked the hardware required for search engines
“Like search engines are very intensive in terms of CPU, SSD, memory, so we had to pretty much select a very specific machine, very specific hardware, to make sure we have the best performance of the market. None of that was available on cloud infrastructure at…”
Search engines with higher market share inevitably win via data advantages
“And if you had two search engines, and they had, they started out with identical technology, and one at 51% share, one at 41% share. The 51% share would grow and would improve just because they have a data advantage.”
Zuckerberg: Social understanding required expression tools, not search indexing
“All that other content was just out there able to be indexed by, you know, search engines and other services, but in, in order to understand what's going on with people, you needed to build tools that made it so that they could express what was going on with t…”