Rangan: Shift to zero-click AI search answers will continue
Yamini Rangan · Yamini Rangan, CEO @ HubSpot: How HubSpot Competes Against Salesforce · 20VC with Harry Stebbings · Mar 17, 2025 · at 45:34
Yamini Rangan is the CEO of HubSpot. She discusses how AI search tools like ChatGPT and Perplexity are impacting search traffic and traditional SEO.
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“The big shift that has happened, Harry, is search engines used to provide blue links that you can click and then reach someone's website. Now they're providing answers, which means you no longer need to click, and I think that's a shift that's going to continue for a while.”
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