Assertion Not checkable as stated
AI content creation now surpasses the bottom 80% of marketing employees
“AI can generate content that has gone from laughably bad to, like, better than the bottom 25% of marketing employees to, like, maybe better than the bottom 80% of marketing employees and on a trajectory to continue progressing there.”
Insight
Cold outbound sales generates manual awareness, not buyer demand
“It's because cold outbound doesn't generate demand. Cold outbound generates awareness manually among, you know, otherwise highly targeted folks.”
Insight
Most business books could have been a blog post
“I think most business books could have been a blog post and most blog posts could have been a tweet”
Insight
Ecosystem-led growth requires pipeline cross-pollination, not just product integrations
“ELG doesn't really come in to the fold until you start thinking about the ways in which your go-to-market team is actually leveraging those facts the ways in which your sales pipelines cross-pollinate, the ways in which your messaging cross-pollinates, the way…”
Assertion Supported
A large cohort of internet users has replaced search engines with ChatGPT
“There's a whole cohort of humans that have already largely replaced a very, very large proportion of their traditional search behavior on search engines from looking through these search engine results pages to just trusting the answers that that come out of C…”
Insight
Validate partnership demand via go-to-market before building product integrations
“Put the cart before the horse and get the go to market benefits before you even do the product investment work. And what a great, great way to validate That if you do build those integrations, so that you do go into a deeper strategic partnership, that it's go…”
Assertion Not checkable as stated
The average first-time book author sells fewer than 300 copies
“The average first time author whose books hit the shelves sell less than 300 copies of their books.”
Assertion Not checkable as stated
Crossbeam has reached 18,000 participating companies and nearly 100,000 users
“We're up to 18,000 companies that use Crossbeam now we're getting close to a 100,000 users on the platform”
Insight
Repeat founders with scar tissue and muscle memory possess superior DNA
“A founder that's gone through the full motions and develop this really interesting blend of muscle memory and scar tissue that will kind of take them into their next business, knowing Where to flex and lean into what they're strong at, but also knowing where t…”
Insight
The best partner intent signals occur within a week of deal close
“The most valuable signal of intent from your partner ecosystem probably happens in the 48 hours to one week after your partner closes a deal with someone that you're trying to sell to.”
Insight
Ecosystem-led growth acts as a force multiplier without adding headcount
“ELG turns out to be a really, really awesome strategy for that because at its core, this is not a strategy that requires you to hire incremental human beings in order to do the work better. This is a force multiplier that sits on top of your existing go-to-mar…”
Assertion Not checkable as stated
Looker was Stitch's top go-to-market partner despite lacking direct software integration
“At Stitch back in the day, we didn't actually have hard integrations into Looker at all. It was the data warehouse that sat in between where we deposited data and where Looker pulled the data out. There was no physical integration between us and Looker, but Lo…”
Insight
Partnerships require a heavier lift from smaller companies than their larger partners
“If you're small, then you are less likely to have kind of the gravitational pull of other companies, which means investing in a partnership will more often than not require heavier lift from you than it will from the partner.”
Disclosure
Bob Moore sold his startup Stitch Data to Talend for $60M
“About two weeks ago, I sold a company that I co-founded called Stitch Data for sixty million dollars to talent.”
Assertion Not checkable as stated
Bob Moore says the entire VC market disappeared in September 2008
“The entire venture capital market disappeared in September oh eight.”
Insight
Cloud data warehouses opened the door for decoupled BI and reporting tools
“And it created this massive opportunity for companies to sit on top of those data warehousing, those cloud-based data warehouses, and just serve the reporting use case in a far, far better and more flexible way.”
Disclosure
RJMetrics moved HQ from New York City to Camden to afford rent
“We spent really conservatively, ah, the company actually moved from New York City and was headquartered in Camden, New Jersey. For a couple of years just to kind of be able to pay the rent.”
Assertion Supported
E-commerce startup Fab.com raised hundreds of millions before rapidly going to zero
“Fab was a really large e-commerce company that built built up here in New York grew to hundreds of millions of dollars of capital raised, and then went to zero very rapidly.”
Disclosure
RJMetrics laid off 25 employees in 2016 as business began flatlining
“So we were, ah, the business was still growing, but it was getting closer and closer to flatlining, and we ended up, ah, we had a staff of about a 125 folks, ah, in February of twenty-fifteen, ah, of twenty-sixteen, sorry, we ended up laying off about 25 peopl…”
Assertion Not checkable as stated
Stitch matched RJMetrics' eight-year customer acquisition total in just 20 months
“In 20 months, we had as many customers as RJ Metrics had reached in that eight year time period.”
Disclosure
Bob Moore skipped his earn-out at Talend to start Crossbeam
“I was very fortunate to kind of be able to, ah, not have an obligation to stay on for the earn out period, and I am going to be starting an entirely new company called Crossbeam.”
Disclosure
Bob Moore categorizes himself as an "in-the-middle" entrepreneur
“I'm definitely one of those in the middle entrepreneurs. I am not somebody that is here with a billion dollar outcome. I'm not somebody here with the story of having gone to zero”
Disclosure
Bob Moore and Jake Stein quit Insight Venture Partners in September 2008
“We quit our jobs on September second, 2008.”
Disclosure
RJMetrics raised $23M across Seed, Series A, and Series B rounds
“Between 20 12 and 20 14, we raised twenty three million dollars in venture capital, ah, in the course of a C to series A and a series B round.”
Bob Moore