Assertion certainty 4/5 debate potential 1/5

Crossbeam has reached 18,000 participating companies and nearly 100,000 users

Bob Moore · AI's Killing Marketing. Ecosystem-Led Grow is the Future | Bob Moore, the CEO of Crossbeam · Mar 13, 2024 · at 2:22

Bob Moore is the CEO of Crossbeam, an ecosystem-led growth platform. He shares usage metrics demonstrating that sufficient market demand existed to write his book.

0:00 / 0:06exact quote · 6.5s
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“We're up to 18,000 companies that use Crossbeam now we're getting close to a 100,000 users on the platform”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Assertion Not checkable as stated
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Insight
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Insight
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Bob Moore Mar 13, 2024 ▶ 0:54 AI's Killing Marketing. Ecosystem-Led Grow is the Future | Bob Moore, the CEO of Crossbeam
Insight
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Bob Moore Mar 13, 2024 ▶ 9:49 AI's Killing Marketing. Ecosystem-Led Grow is the Future | Bob Moore, the CEO of Crossbeam
Assertion Supported
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“There's a whole cohort of humans that have already largely replaced a very, very large proportion of their traditional search behavior on search engines from looking through these search engine results pages to just trusting the answers that that come out of C…”
Bob Moore Mar 13, 2024 ▶ 27:12 AI's Killing Marketing. Ecosystem-Led Grow is the Future | Bob Moore, the CEO of Crossbeam
Insight
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