Most business books could have been a blog post
Bob Moore · AI's Killing Marketing. Ecosystem-Led Grow is the Future | Bob Moore, the CEO of Crossbeam · Mar 13, 2024 · at 0:54
Bob Moore, CEO of Crossbeam and author of Ecosystem-Led Growth, shares his perspective on the fluff in business publishing while explaining why he was initially hesitant to write a book.
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“I think most business books could have been a blog post and most blog posts could have been a tweet”
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