Ecosystem-led growth acts as a force multiplier without adding headcount
Bob Moore · AI's Killing Marketing. Ecosystem-Led Grow is the Future | Bob Moore, the CEO of Crossbeam · Mar 13, 2024 · at 22:52
Bob Moore is the CEO of Crossbeam and author of Ecosystem-Led Growth. He discusses why ELG is suited for post-ZIRP tech companies focused on efficient growth.
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“ELG turns out to be a really, really awesome strategy for that because at its core, this is not a strategy that requires you to hire incremental human beings in order to do the work better. This is a force multiplier that sits on top of your existing go-to-market organization that just allows people to spend time with a more appropriate pre-vetted, qualified universe of prospective customers.”
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