ITunes

product on 35 shows · 36 statements across 27 episodes · said 2,398 times in 1,560 episodes since 2012

Top Founders 1834 Capital Allocators 219 20VC 63 How I Built This 54 My First Million 47 the a16z Podcast 32 TBPN 17 Founders 13 Acquired 11 All-In 11 Mixergy 10 We Live to Build 10 Lenny's Podcast 9 Startups For the Rest of Us 8 David Senra 8 the Knowledge Project 7 A Product Market Fit Show 7 the Pitch 5 Another Podcast 5 Big Technology 5 the Y Combinator Startup Podcast 3 Founder's Journal 3 the Neon Show 3 Innovators & Investors 2 No Priors 2 the Startup Ideas Podcast 2 the MAD Podcast 2 Startup Acquisition Stories 1 Cheeky Pint 1 American Optimist 1 Latent Space 1 the Official SaaStr Podcast 1 WTF is with Nikhil Kamath 1 Masters of Scale the Green Blueprint

Mentions by year, every show

tap a year for its mentions
007502501,50050020122014201620182020202220242026episodesmentions
025050020122014201620182020202220242026episodes it came up in
002.5250550020122014201620182020202220242026episodesmentions per episode

Top Founders 1,834Capital Allocators 21920VC 63How I Built This 54My First Million 47the a16z Podcast 32TBPN 17Founders 1325 more shows

2026 24 mentions in 10 episodes 2 per episode
2025 36 mentions in 30 episodes 1 per episode
2024 46 mentions in 24 episodes 2 per episode
2023 29 mentions in 17 episodes 2 per episode
2022 37 mentions in 29 episodes 1 per episode
2021 110 mentions in 86 episodes 1 per episode
2020 121 mentions in 83 episodes 1 per episode
2019 249 mentions in 230 episodes 1 per episode
2018 343 mentions in 333 episodes 1 per episode
2017 363 mentions in 266 episodes 1 per episode
2016 1,003 mentions in 432 episodes 2 per episode
2015 27 mentions in 17 episodes 2 per episode
2014 9 mentions in 2 episodes 5 per episode
2012 1 mention in 1 episode

every mention on every show, scene by scene, with the transcript →

36 statements about ITunes, every show

DAVID SENRA Assertion Not checkable as stated
Stoute: Coca-Cola Turned Down iTunes Partnership Deal Twice
“Jimmy was trying to get a deal done with Coca-Cola. An executive at Coca-Cola, Steve Hyatt, turned it down twice.”
Steve Stoute Jun 21, 2026 ▶ 10:05 The Marketing Genius of Steve Stoute
TBPN Assertion Supported
Eddy Cue: Windows iTunes brought non-Apple users into Apple's ecosystem
“Not only did we do it for the Mac, but we also did it for Windows. And so it opened Apple to a We have a whole new ecosystem of customers that had never used our products before, but were using iTunes and iPod for the first time.”
Eddy Cue Apr 1, 2026 ▶ 6:17 FULL INTERVIEW: Apple Exec on How Apple Builds Products That Actually Win
TBPN Insight
Cue: Consistent uniform pricing removes customer purchase friction
“When the price is 99 cents and it's consistent, you never have to think about price. And so you would preview a song, decide whether you like it or not. And if you did, you bought. And so there was never any transaction, a billing transaction that you had to t…”
Eddy Cue Apr 1, 2026 ▶ 9:55 FULL INTERVIEW: Apple Exec on How Apple Builds Products That Actually Win
DAVID SENRA Assertion Supported
Iovine: Music streaming economics broke by copying Apple's 70/30 download split
“If you look at those deals are reflective of the iTunes download market, 70, 30. That was the same business as the download market. So they just copied that, which is not a great bit model for that. Why? Because you have Not enough money in the streaming servi…”
Jimmy Iovine Feb 1, 2026 ▶ 4:01 Jimmy Iovine: Building Interscope Records & Beats by Dre
DAVID SENRA Disclosure
Iovine: Helped Steve Jobs secure music licenses for Apple's iTunes
“I helped him get the licenses for iTunes.”
Jimmy Iovine Feb 1, 2026 ▶ 22:23 Jimmy Iovine: Building Interscope Records & Beats by Dre
PRODUCT MARKET FIT Assertion Supported
The original Lightspeed interface was modeled after Apple's iTunes playlists
“What the original version of Lightspeed was almost set up like iTunes now called Apple Music. Now it makes no sense anymore. But back in the day, like iTunes had like playlists on the side and like content on the other side. And we built, you know, the origina…”
Dax Dasilva May 26, 2025 ▶ 12:25 He didn't raise VC for the first 7 years— then grew to $1B in ARR. | Dax Dasilva, Founder of Ligh... · PMF Show
THE PITCH Assertion Not checkable as stated
Salhi: Gifting digital content today requires buying CDs or gift cards
“Today, if you want to gift something to someone any content, A podcast that you like a playlist that you love, an artist that you really like. There's no way to do it. You should, you can only buy a CD, or you can buy a gift card.”
Ismail Salhi Mar 3, 2025 ▶ 7:05 #16 Qleek
TBPN Assertion Contradicted
Coogan: Musical.ly used iTunes preview API to avoid music licensing fees
“There's an API on the iPhone for the iTunes store where you can pull in music previews and you don't have to pay any licensing fees for those because they're just 15 second clips. And so you could have access to the entire iTunes music library, every single so…”
John Coogan Jan 18, 2025 ▶ 30:32 The END of TikTok?
NO PRIORS Insight
Bernhardsson: Music is historically among the first sectors transformed by new tech
“Music in itself tends to be like sort of always like one of the first areas where you see Real impact of new technologies, whether, you know, Spotify or like iTunes or piracy or like all these things or gramophones going back.”
Erik Bernhardsson Jan 9, 2025 ▶ 22:38 No Priors Ep. 96 | With Modal CEO and Founder Erik Bernhardsson
ACQUIRED Assertion Supported
Gilbert: Apple acquired SoundJam and turned its codebase into iTunes
“It got acquired by Apple, and then eventually they, I think, built off the same code base and turned it into iTunes.”
Ben Gilbert Oct 28, 2024 ▶ 20:34 Meta (Audio) · Acquired
HOW I BUILT THIS Assertion Supported
MacFarlane: Purchased iTunes tracks could not play on Sonos due to DRM
“Well, that's where it got a little complicated because iTunes had that digital rights management. So if you bought an iTunes track, you couldn't play that. But if you used iTunes to play your ripped music, you could.”
John MacFarlane Feb 19, 2024 ▶ 34:21 Sonos: John MacFarlane
LENNY'S PODCAST Assertion Not checkable as stated
Hearst: Steve Jobs spent months curating demo music libraries for iTunes launches
“Also the library was crafted. So he would give feedback for months on the content of the library because he would do demos. And so he wanted to know, you know, make sure all my favorite tracks are in there. My favorite Beatles records, my favorite Bob Dylan re…”
Camille Hearst Aug 20, 2023 ▶ 42:10 Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst
ALL-IN Assertion Supported
Calacanis: 'Rich Men North of Richmond' hit 25M X views in days
“Nobody knew the song a week ago. It got twenty-five million views on X in a week or three days. And it's the number one song on iTunes right now.”
Jason Calacanis Aug 18, 2023 ▶ 14:48 E142: "Rich Men North of Richmond" hits #1, upward mobility, real estate capital crunch, Trump RICO
MASTERS OF SCALE Assertion Partly supported
Interscope produced early iTunes commercials and helped Apple tune the platform
“We did all the early commercials for iTunes. We helped them tune iTunes. We just, Interscope went all in on iTunes.”
Jimmy Iovine Jun 6, 2023 ▶ 35:30 Jimmy Iovine on smashing through barriers (hosted by Angela Ahrendts) | Masters of Scale
STARTUP IDEAS Assertion Supported
Josh Dorkin says BiggerPockets reached 3 million members and 45 books
“Today I think it's two and a half, three million members. We built the most popular real estate podcast on iTunes, still a top 10 business show on iTunes. And then we built out multiple other podcasts and other categories related. We bought we built up a book …”
Josh Dorkin Mar 3, 2023 ▶ 5:11 From Zero to 2M+: How Josh Dorkin Built the Bigger Pockets Community
Evans: Apple and Google suffered a complete strategic failure in TV
“This is another piece of the story is Apple and Google sort of complete strategic failure in TV. What Apple and Google wanted to do and what Apple wanted to do with the Apple TV and indeed with the Apple TV app they have now. And remember the Apple TV original…”
Benedict Evans Sep 5, 2022 ▶ 11:32 TV after software
MY FIRST MILLION Assertion Supported
Dan Held: Apple's early App Store inherited iTunes's 255-character title limit
“Apple at the time when they really originally built the app store, they forked it from iTunes. And so there's an old character limit that they had for titles of songs, which is 255 characters, but they also allowed that character limit for app titles.”
Dan Held Jul 2, 2021 ▶ 13:28 Who Really Created Bitcoin & Other Crypto Startup Ideas | My First Million #196
MY FIRST MILLION Assertion Not publicly verifiable
Sam Parr: My First Million Ranked #8 On Apple And Spotify
“Our top rating, we are number eight in iTunes and in Spotify in the business category, which is pretty good.”
Sam Parr Jun 9, 2021 ▶ 26:45 What It's Like to Be Rich & How to Respond to Growth Plateaus | My First Million #188
HOW I BUILT THIS Assertion Not checkable as stated
Social games dominated Facebook but were rare on Apple's App Store
“They evaluated the game, probably liked the story of us just being a few country bumpkins in Jersey in a, in an attic trying to build for this new platform they were launching, and liked the fact that we were building a social game, which was wildly popular on…”
Chieh Huang Feb 22, 2021 ▶ 31:41 Boxed: Chieh Huang
HOW I BUILT THIS Assertion Not checkable as stated
Conte: Pomplamoose made $22,000 in one month from 30,000 iTunes downloads
“We released a record, and, you know, at the end of the month, we logged into our bank account, and, like, we had sold 30,000 songs, and because we hadn't signed with a label, we owned all our own masters, and therefore we owned all the royalties, so we logged …”
Jack Conte Jan 11, 2021 ▶ 16:58 Patreon: Jack Conte and Sam Yam
TOP FOUNDERS Assertion Not checkable as stated
Sanyal: Green Street made a few thousand monthly on iTunes in high school
“In high school we were making probably a couple thousand dollars a month.”
Ani Sanyal Feb 5, 2018 ▶ 2:25 926 How Teen Launched $250k Record Label, Then Kidney Failure, Now $1.5m Agency
Global soccer broadcasting piracy matches pre-iTunes music industry levels
“Piracy in soccer is, I would say, at, like, the levels pre-iTunes, if you remember, in the music industry, right? Like, there are, like, there is an equivalent of Kazaz. There are many of them. And no one's doing anything to solve it.”
Des Traynor Dec 13, 2017 ▶ 1:02:54 Be Wary of Solving a Small, Rare Problem - Des Traynor of Intercom · Y Combinator
TOP FOUNDERS Disclosure
Jarvis: Hosting Best Camera IP on Developers' Servers Was a Mistake
“Where I can blame myself is that I was very casual about where the IP lived, despite that it was mine. I had it living on their servers and their passwords. Yes. And their iTunes account to launch the app.”
Chase Jarvis Sep 6, 2017 ▶ 9:09 774: CreativeLive's Chase Jarvis: If Linkedin Offered You $200m Do You Take It?
TOP FOUNDERS Assertion Not checkable as stated
Apple Connection Got The Slow Hustle Featured on iTunes Homepage
“Oh, well, I got a friend that talked to a friend that has happens to work at Apple and they're like, oh, this show's cool. We're, you know, you guys are small, but we're going to put you on there. They put us on the homepage.”
Peter Awad Jun 20, 2016 ▶ 11:14 4 Kids Under 8, Traveling Country, Runs 3 Businesses, How?! EP 306: Peter Awad
TOP FOUNDERS Assertion Supported
App Store descriptions have zero impact on iTunes search rankings
“ITunes, iTunes description means nothing.”
Nathan Chan Jun 19, 2016 ▶ 16:46 How to Capture 150 New Emails Leads From Instagram Daily, EP 302: Nathan Chan
TOP FOUNDERS Assertion Not checkable as stated
Libsyn's Rob Walch: iTunes New & Noteworthy only adds 100 downloads
“In the business section, you're lucky if it gives you a bump of a hundred.”
Rob Walsh Jun 2, 2016 ▶ 3:13 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
TOP FOUNDERS Assertion Not checkable as stated
Walch: iTunes Top 200 Chart Ignores Ratings and Reviews
“The top 200 list in iTunes is based on the total number of new subscribers in the last seven days with a weighted average for the last 24, 48, and 72 hours. It does not factor in ratings and reviews in the top 200 list.”
Rob Walsh Jun 2, 2016 ▶ 4:20 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
TOP FOUNDERS Assertion Not checkable as stated
Walch: iTunes Top 15 Show Once Had Under 1,000 Downloads
“I, I've looked at the top 200 overall, and one week I was looking, and number 12 had two and a half million downloads for the episode that was released most recent, and number 15 had 979.”
Rob Walsh Jun 2, 2016 ▶ 4:50 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
TOP FOUNDERS Assertion Not checkable as stated
Walch: iTunes Top Episodes chart reflects weighted weekly downloads after 24-hour delay
“So when an episode is released in iTunes, it won't show up in the top episode list until about 24 hours after it's been released. So if you look at that list, it's again, it's going to be how many new downloads that show is getting in the last week with again,…”
Rob Walsh Jun 2, 2016 ▶ 5:46 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
TOP FOUNDERS Assertion Supported
Walch: Apple ecosystem accounts for 70% of podcast consumption
“Apple, iTunes, and the podcast app are 70%.”
Rob Walsh Jun 2, 2016 ▶ 18:33 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
TOP FOUNDERS Prediction Didn’t hold up
Walch: Apple will never release granular playback drop-off data
“And I don't see Apple ever releasing out the information that we would need to get on that playback and where it leaves.”
Rob Walsh Jun 2, 2016 ▶ 18:58 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Walch: Forcing podcast listeners onto proprietary apps for ads will fail
“Really, really, you're going to change how people want to consume it so that they can get more ads. Wow, what a stupid idea that is. So you think people out there are going to go, yes, I want to hear Geico ads. Please let me change how I listen. No, that's not…”
Rob Walsh Jun 2, 2016 ▶ 21:19 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
TOP FOUNDERS Assertion Partly supported
Williamson: Apple's original iTunes application was built by two developers
“You know, if you look at like the original iTunes application, that was two guys.”
Ben Williamson Mar 1, 2016 ▶ 4:48 How YoShirt App Went from $0-$1m Fast with Ben Williamson of YoShirt Episode 23
20VC Disclosure
Why Morten Lund passed on investing in Kazaa
“They, you know, ended up calling me whether I wanted to invest in Kazaa, And I was not really convinced, convinced that it would be a healthy business because It was actually a business plan one-to-one with iTunes, but they didn't have, or we didn't have the n…”
Morten Lund Jan 4, 2016 ▶ 4:54 20 VC: Morten Lund on Skype, Bankruptcy, Fintech and Why "Banks Are Full Of Lots Of Stupid People Doing Nothing"
MIXERGY Assertion Not checkable as stated
Harbinger: The Art of Charm has 800k downloads, ranks among top iTunes shows
“Yeah, we, right now, I think we've got like, 800,000. We're one of the largest shows in iTunes.”
Jordan Harbinger Aug 13, 2014 ▶ 39:56 #1050 How a former lawyer built a multi-million dollar company that teaches social skills – with Jordan Harbinger
MIXERGY Disclosure
Harbinger asks Apple which guests secure iTunes homepage placement
“I call Apple and I go, hey, who would you like to see me interview? I've got these ideas and who can you, who would you put on the front page of iTunes? And they give me a list out of that list. And then I call those people's PR or have my, I have my people ca…”
Jordan Harbinger Aug 13, 2014 ▶ 45:05 #1050 How a former lawyer built a multi-million dollar company that teaches social skills – with Jordan Harbinger

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