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Rob Walsh

VP of Podcaster Relations, Captivate · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

executivehostauthorfounder@podcast411 ↗LinkedIn ↗podpage.com/podcast411 ↗

Rob Walch is a podcasting pioneer who spent nearly two decades overseeing podcaster relations at Libsyn before joining Captivate. He created the podcast podCast411 and co-authored the book Tricks of the Podcasting Masters.

17statements → 12claims → 5claims resolved → 80%fully supported → 4.12/5average certainty → 2.53/5average debate potential → 3said about them ↓

4 supported 0 partly supported 1 contradicted 7 not checkable as stated how the 12 claims stand · each chip opens the sources

1 prediction · 11 assertions · 1 opinion · 3 insights · 1 disclosure · every statement was checked. The prediction and assertions are the 12 claims: statements the public record can support or contradict. 5 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Rob argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Rob Walch: Median podcast episode receives approximately 150 downloads after 30 days
“When we look at the median number of where shows fall, it's about a hundred and fifties, the median. That means I think last week, last month was a 156 or just think, I think it was.”
Rob Walsh Jun 2, 2016 ▶ 10:53 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh

Their most notable contradicted claim

Prediction Didn’t hold up
Walch: Apple will never release granular playback drop-off data
“And I don't see Apple ever releasing out the information that we would need to get on that playback and where it leaves.”
Rob Walsh Jun 2, 2016 ▶ 18:58 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
0% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Rob Walsh on measured tape to publish a rate. This says nothing about how they speak.

Everything Rob Walsh said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Walch: Podcasting has an ease-of-consumption problem, not a discoverability problem
“Because there isn't a discoverability issue in podcasting. What there is, is an ease of consumption issue. And what Marco did with his app, Overcast, he made it easy for people to consume the content they know they want to consume.”
Rob Walsh Jun 2, 2016 ▶ 20:04 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Opinion
Walch: Forcing podcast listeners onto proprietary apps for ads will fail
“Really, really, you're going to change how people want to consume it so that they can get more ads. Wow, what a stupid idea that is. So you think people out there are going to go, yes, I want to hear Geico ads. Please let me change how I listen. No, that's not…”
Rob Walsh Jun 2, 2016 ▶ 21:19 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Not checkable as stated
Walch: iTunes Top 200 Chart Ignores Ratings and Reviews
“The top 200 list in iTunes is based on the total number of new subscribers in the last seven days with a weighted average for the last 24, 48, and 72 hours. It does not factor in ratings and reviews in the top 200 list.”
Rob Walsh Jun 2, 2016 ▶ 4:20 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Supported
Rob Walch: Median podcast episode receives approximately 150 downloads after 30 days
“When we look at the median number of where shows fall, it's about a hundred and fifties, the median. That means I think last week, last month was a 156 or just think, I think it was.”
Rob Walsh Jun 2, 2016 ▶ 10:53 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Prediction Didn’t hold up
Walch: Apple will never release granular playback drop-off data
“And I don't see Apple ever releasing out the information that we would need to get on that playback and where it leaves.”
Rob Walsh Jun 2, 2016 ▶ 18:58 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Not checkable as stated
Libsyn's Rob Walch: iTunes New & Noteworthy only adds 100 downloads
“In the business section, you're lucky if it gives you a bump of a hundred.”
Rob Walsh Jun 2, 2016 ▶ 3:13 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Not checkable as stated
Walch: Top-charting podcasts never cared about New & Noteworthy
“If you talk to the podcast that are at the top of the podcast charts, none of them worried about new and noteworthy. Not one of them. None of them even know what it is.”
Rob Walsh Jun 2, 2016 ▶ 3:37 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Not checkable as stated
Walch: Reaching Apple's top episode chart requires hundreds of thousands of downloads
“We're talking hundreds of thousands. Hundreds of thousands of downloads per episode. We're talking six figures to get in the top episode list.”
Rob Walsh Jun 2, 2016 ▶ 7:45 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Supported
Rob Walch: Adjusted average podcast episode gets roughly 2,000 downloads since 2012
“Take out the top half percent, and I take anything three or fewer out, the average is right about 2000. It stays 2000 plus or minus a couple hundred. And it stayed that way since 2012. It hasn't changed.”
Rob Walsh Jun 2, 2016 ▶ 12:17 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Insight
Walch: Podcasting advice quality is inversely proportional to its price
“The best advice out there for podcasting is inversely relational podcast. To the amount that you would spend for it. The best advice is free. The more you spend, the worst advice you're going to get.”
Rob Walsh Jun 2, 2016 ▶ 14:24 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Insight
Walch: Blasting an owned email list drives new podcasts to number one
“Email lists work great when you're launching a new show. You want to know the one thing that works when you're launching a new show? Is, is having an email list. That's your list. Not that one you bought from somebody, but your own list. You curated those peop…”
Rob Walsh Jun 2, 2016 ▶ 16:26 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Not checkable as stated
Walch: Shows with 5,000+ downloads per episode earn $30-$50 CPMs
“Well, no, it's for shows getting 5000 and more.”
Rob Walsh Jun 2, 2016 ▶ 17:04 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Not checkable as stated
Walch: iTunes Top 15 Show Once Had Under 1,000 Downloads
“I, I've looked at the top 200 overall, and one week I was looking, and number 12 had two and a half million downloads for the episode that was released most recent, and number 15 had 979.”
Rob Walsh Jun 2, 2016 ▶ 4:50 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Not checkable as stated
Walch: iTunes Top Episodes chart reflects weighted weekly downloads after 24-hour delay
“So when an episode is released in iTunes, it won't show up in the top episode list until about 24 hours after it's been released. So if you look at that list, it's again, it's going to be how many new downloads that show is getting in the last week with again,…”
Rob Walsh Jun 2, 2016 ▶ 5:46 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Supported
Rob Walch: Reaching 5,000 downloads places a podcast in top 8% globally
“So, if you get to 5000, now you're in the top eight percent of shows.”
Rob Walsh Jun 2, 2016 ▶ 12:35 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Supported
Walch: Apple ecosystem accounts for 70% of podcast consumption
“Apple, iTunes, and the podcast app are 70%.”
Rob Walsh Jun 2, 2016 ▶ 18:33 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Disclosure
Walch: Libsyn hosts over 29,000 paying podcast shows
“Everybody pays that host with us. So we've got over 29,000 shows that host with us.”
Rob Walsh Jun 2, 2016 ▶ 22:25 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh

The other half of the tape: Rob Walsh's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 3

Every mention by year

tap a year for its mentions
0021322016episodesmentions
0122016episodes it came up in
000.811.522016episodesmentions per episode
2016 3 mentions in 2 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh Jun 2, 2016 14m
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