Rob Walch explains the minimum download threshold required for podcasts to earn Libsyn's standard $30 to $50 CPM ad rates.
0:00 / 0:02exact quote · 2.1s
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“Well, no, it's for shows getting 5000 and more.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Rob Walsh
Insight
Walch: Podcasting has an ease-of-consumption problem, not a discoverability problem
“Because there isn't a discoverability issue in podcasting. What there is, is an ease of consumption issue. And what Marco did with his app, Overcast, he made it easy for people to consume the content they know they want to consume.”
Rob WalshJun 2, 2016▶ 20:04Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Opinion
Walch: Forcing podcast listeners onto proprietary apps for ads will fail
“Really, really, you're going to change how people want to consume it so that they can get more ads. Wow, what a stupid idea that is. So you think people out there are going to go, yes, I want to hear Geico ads. Please let me change how I listen. No, that's not…”
Rob WalshJun 2, 2016▶ 21:19Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
AssertionNot checkable as stated
Walch: iTunes Top 200 Chart Ignores Ratings and Reviews
“The top 200 list in iTunes is based on the total number of new subscribers in the last seven days with a weighted average for the last 24, 48, and 72 hours. It does not factor in ratings and reviews in the top 200 list.”
Rob WalshJun 2, 2016▶ 4:20Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
AssertionSupported
Rob Walch: Median podcast episode receives approximately 150 downloads after 30 days
“When we look at the median number of where shows fall, it's about a hundred and fifties, the median. That means I think last week, last month was a 156 or just think, I think it was.”
Rob WalshJun 2, 2016▶ 10:53Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
PredictionDidn’t hold up
Walch: Apple will never release granular playback drop-off data
“And I don't see Apple ever releasing out the information that we would need to get on that playback and where it leaves.”
Rob WalshJun 2, 2016▶ 18:58Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
AssertionNot checkable as stated
Libsyn's Rob Walch: iTunes New & Noteworthy only adds 100 downloads
“In the business section, you're lucky if it gives you a bump of a hundred.”
Rob WalshJun 2, 2016▶ 3:13Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
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