The Ledger
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Walch: Podcasting has an ease-of-consumption problem, not a discoverability problem
“Because there isn't a discoverability issue in podcasting. What there is, is an ease of consumption issue. And what Marco did with his app, Overcast, he made it easy for people to consume the content they know they want to consume.”
Walch: Forcing podcast listeners onto proprietary apps for ads will fail
“Really, really, you're going to change how people want to consume it so that they can get more ads. Wow, what a stupid idea that is. So you think people out there are going to go, yes, I want to hear Geico ads. Please let me change how I listen. No, that's not…”
Walch: iTunes Top 200 Chart Ignores Ratings and Reviews
“The top 200 list in iTunes is based on the total number of new subscribers in the last seven days with a weighted average for the last 24, 48, and 72 hours. It does not factor in ratings and reviews in the top 200 list.”
Rob Walch: Median podcast episode receives approximately 150 downloads after 30 days
“When we look at the median number of where shows fall, it's about a hundred and fifties, the median. That means I think last week, last month was a 156 or just think, I think it was.”
Walch: Apple will never release granular playback drop-off data
“And I don't see Apple ever releasing out the information that we would need to get on that playback and where it leaves.”
Libsyn's Rob Walch: iTunes New & Noteworthy only adds 100 downloads
“In the business section, you're lucky if it gives you a bump of a hundred.”
Walch: Top-charting podcasts never cared about New & Noteworthy
“If you talk to the podcast that are at the top of the podcast charts, none of them worried about new and noteworthy. Not one of them. None of them even know what it is.”
Walch: Reaching Apple's top episode chart requires hundreds of thousands of downloads
“We're talking hundreds of thousands. Hundreds of thousands of downloads per episode. We're talking six figures to get in the top episode list.”
Rob Walch: Adjusted average podcast episode gets roughly 2,000 downloads since 2012
“Take out the top half percent, and I take anything three or fewer out, the average is right about 2000. It stays 2000 plus or minus a couple hundred. And it stayed that way since 2012. It hasn't changed.”
Walch: Podcasting advice quality is inversely proportional to its price
“The best advice out there for podcasting is inversely relational podcast. To the amount that you would spend for it. The best advice is free. The more you spend, the worst advice you're going to get.”
Walch: Blasting an owned email list drives new podcasts to number one
“Email lists work great when you're launching a new show. You want to know the one thing that works when you're launching a new show? Is, is having an email list. That's your list. Not that one you bought from somebody, but your own list. You curated those peop…”
Walch: Shows with 5,000+ downloads per episode earn $30-$50 CPMs
“Well, no, it's for shows getting 5000 and more.”
Walch: iTunes Top 15 Show Once Had Under 1,000 Downloads
“I, I've looked at the top 200 overall, and one week I was looking, and number 12 had two and a half million downloads for the episode that was released most recent, and number 15 had 979.”
Walch: iTunes Top Episodes chart reflects weighted weekly downloads after 24-hour delay
“So when an episode is released in iTunes, it won't show up in the top episode list until about 24 hours after it's been released. So if you look at that list, it's again, it's going to be how many new downloads that show is getting in the last week with again,…”
Rob Walch: Reaching 5,000 downloads places a podcast in top 8% globally
“So, if you get to 5000, now you're in the top eight percent of shows.”