Interscope produced early iTunes commercials and helped Apple tune the platform
Jimmy Iovine · Jimmy Iovine on smashing through barriers (hosted by Angela Ahrendts) | Masters of Scale · Jun 6, 2023 · at 35:30
Music executive Jimmy Iovine explains how Interscope Records partnered directly with Steve Jobs and Apple to launch and promote iTunes.
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“We did all the early commercials for iTunes. We helped them tune iTunes. We just, Interscope went all in on iTunes.”
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