Apple

“I went to see Tim Cook and Eddie, they'll tell you, for two years, every two months. I didn't care. You know how many times they said no to me? Whatever two years and one month is.”

“We did all the early commercials for iTunes. We helped them tune iTunes. We just, Interscope went all in on iTunes.”

“Remember, there was only three million subscribers in America when Apple got in the game.”

“And he told them they weren't allowed to sell, that their job was to enrich lives, and they needed to do it through the lens of education through his products.”

“As we noted earlier, retail actually made up 70% of Apple's a 100,000 employees, but not on the senior leadership team, the level at which a company's driving mission gets set.”

“In 10 years, they had quadrupled the number of stores worldwide.”

“It's extremely internal, like, you know, you're not allowed to talk to anyone outside the company. Many groups are working on things that nobody knows about, and that it doesn't share between the group.”

“We created an app called Loop that they had to close the loop.”

“When Steve was building the first Macintosh, he coined the phrase, it's better to be a pirate than to join the Navy. The Mac team got on board, creating a homemade pirate flag with a rainbow-colored Apple logo as an eyepatch.”

“Now Steve, with this lighter sense of humor, I thought it'd be a great idea to have Noah Wiley come out on the stage and pretend to be him. They just demonstrated the depth of humor to be able to do that.”

“And I'd argue these were all so successful in part because Steve learned to change his approach, his process, and even the way he saw himself.”

“Your moral compass should exist at a higher level than, how can I make the most money? And so you may have to, you know, you may have to take stands. And to take an extreme example if Apple and Tim Cook cannot take a stand, who can? Who can? You're the most fr…”

“You are talking to a person who quit Apple twice and turned down Steve for a third position. So, the receipts indicate that I obviously did not think that Apple was going to be the most valuable company in the world because I left there twice and turned down t…”

“One of the lessons that I learned from quitting Apple and all that is that, you know, sometimes the grass is not greener, and the optimal decision is to stay on the grass you're on and fertilize it And water it. And make it greener. Not jump ship.”

“Let's just say that the Apple HR mechanism is not geared towards people writing 16 books or conducting a podcast”

“I think selling jewelry was harder because jewelry is, it's made of commodities, albeit valuable commodities like gold and diamonds, but you can stick that on a scale. Whereas with Macintosh, you know, we really had magic”

“If we don't cannibalize our business, Two guys or two gals in a garage are. So isn't it better that we create a Macintosh that kills an Apple II, or we create an iPhone, iPod, iPad that kills a Macintosh? Isn't it better we kill it than somebody else kills it?”

“These companies that do achieve, you know, quote, worldwide domination, they often start or almost always start with very simple questions. And I think from the outside looking in, if you look at an apple or something that has acquired this lofty status, you t…”

“All of those retail employees, they just revered Steve, and he told them they weren't allowed to sell, that their job was to enrich lives, and they needed to do it through the lens of education through his products”

“We were the first to buy the iPads, and digitize everything in the stores, et cetera”

“YouTube videos don't have studio lighting and hair and makeup. This has gotta be authentic. We'll do it in my office with an iPhone.”

“The three hardest companies I've ever done deals with are Apple, Nike, and the National Football League. And I worked at the National Football League.”