Ahrendts: Steve Jobs forbade Apple retail staff from actively selling
Angela Ahrendts · How great cultures are built and rebuilt | Masters of Scale · Aug 17, 2023 · at 5:27
Former Apple SVP of Retail Angela Ahrendts describes the foundational retail culture established by Steve Jobs that she inherited upon joining Apple.
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“And he told them they weren't allowed to sell, that their job was to enrich lives, and they needed to do it through the lens of education through his products.”
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