Kawasaki: Massive companies start with simple questions, not grand master plans
Guy Kawasaki · Guy Kawasaki on lessons from Apple, Canva, and his trailblazing journey in tech | Masters of Scale · Apr 12, 2024 · at 1:35
Guy Kawasaki, former Apple chief evangelist and author, reflects on Masters of Scale about how iconic tech companies originate and scale.
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“These companies that do achieve, you know, quote, worldwide domination, they often start or almost always start with very simple questions. And I think from the outside looking in, if you look at an apple or something that has acquired this lofty status, you think, oh, they had this big Plan, you know, 1976, they envision a world where there's personal computers, then there's handheld devices, then there's stores, then there's apps, then there's online stores, and the truth of it is much simpler, and I think great companies start with very simple questions”
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