Kawasaki: Incumbent companies must cannibalize their own products before competitors do
Guy Kawasaki · Guy Kawasaki on lessons from Apple, Canva, and his trailblazing journey in tech | Masters of Scale · Apr 12, 2024 · at 34:32
Guy Kawasaki explains to Jeff Berman why companies like Apple must proactively disrupt their existing successful product lines.
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“If we don't cannibalize our business, Two guys or two gals in a garage are. So isn't it better that we create a Macintosh that kills an Apple II, or we create an iPhone, iPod, iPad that kills a Macintosh? Isn't it better we kill it than somebody else kills it?”
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