Macintosh

“When Steve was building the first Macintosh, he coined the phrase, it's better to be a pirate than to join the Navy. The Mac team got on board, creating a homemade pirate flag with a rainbow-colored Apple logo as an eyepatch.”

“I think selling jewelry was harder because jewelry is, it's made of commodities, albeit valuable commodities like gold and diamonds, but you can stick that on a scale. Whereas with Macintosh, you know, we really had magic”

“If we don't cannibalize our business, Two guys or two gals in a garage are. So isn't it better that we create a Macintosh that kills an Apple II, or we create an iPhone, iPod, iPad that kills a Macintosh? Isn't it better we kill it than somebody else kills it?”