Eddy Cue: Windows iTunes brought non-Apple users into Apple's ecosystem
Eddy Cue · FULL INTERVIEW: Apple Exec on How Apple Builds Products That Actually Win · Apr 1, 2026 · at 6:17
Eddy Cue reflects on Apple's historic decision to launch iTunes and iPod support on Windows PCs.
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“Not only did we do it for the Mac, but we also did it for Windows. And so it opened Apple to a We have a whole new ecosystem of customers that had never used our products before, but were using iTunes and iPod for the first time.”
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