Apple SVP Eddy Cue describes working with Steve Jobs to build and launch Apple's first online direct-to-consumer store alongside the Bondi Blue iMac in 1998.
Insight
Cue: Tim Cook and Steve Jobs share an unmatched work ethic
“When people ask me what's the difference between Tim and Steve, the reality is that's not the right question. The question is what's the same things between Tim and Steve. And you know, their work ethic, they worked harder than anybody. They were completely fo…”
Insight
Cue: Consistent uniform pricing removes customer purchase friction
“When the price is 99 cents and it's consistent, you never have to think about price. And so you would preview a song, decide whether you like it or not. And if you did, you bought. And so there was never any transaction, a billing transaction that you had to t…”
Assertion Supported
Cue: Apple sold one million iTunes songs in its first six days
“And I asked them, you know, what's, what's success for you guys in, in this business? And they said, well, if you could sell, you know, a million songs in, in a month, any time in the first six months that's success for us. So I came back, I said, okay, that's…”
Assertion Supported
Eddy Cue: Windows iTunes brought non-Apple users into Apple's ecosystem
“Not only did we do it for the Mac, but we also did it for Windows. And so it opened Apple to a We have a whole new ecosystem of customers that had never used our products before, but were using iTunes and iPod for the first time.”
Assertion Not checkable as stated
Cue: 30% of Formula 1 Viewers Use Multiview on Apple
“We've done three races so far. The ratings are way above what they've ever been in the U.S., and, ah, so, and we're just getting started, but things like Multiview, 30% of the people watching F-one races, ah, are watching with Multiview, so they can get differ…”