Cue: Tim Cook and Steve Jobs share an unmatched work ethic
Eddy Cue · FULL INTERVIEW: Apple Exec on How Apple Builds Products That Actually Win · Apr 1, 2026 · at 17:28
Apple Senior Vice President of Services Eddy Cue discusses the leadership similarities between Steve Jobs and Tim Cook.
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“When people ask me what's the difference between Tim and Steve, the reality is that's not the right question. The question is what's the same things between Tim and Steve. And you know, their work ethic, they worked harder than anybody. They were completely focused on two things. Their Apple and their family. Those are the only two things that mattered. And the third thing was the attention to the products themselves. It was about the products and what we delivered to customers. Believe it or not, not the financial results. That was a secondary function that you obviously needed to keep going, but it was never the primary thing.”
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