Whatnot's GMV is doubling to $16 billion with a 12% take rate
“You measure GMV, which is about eight billion last year, going to sixteen billion this year, and then they get a 12% take.”
Investors ignore dubious revenue metrics like GMV if growth exists
“I think whether it's literally GMV or not, I think there are plenty of folks getting benefits of revenue that make no sense. It's not even just lying or cynical. I think there's a lot of, I think investors to some extent don't care as long as the growth's ther…”
Garg: Practice by Numbers processes about $190 million in payments GMV
“So we just launched the payments process. Product last year. So the GMV that we have is about hundred and ninety million dollars.”
Hormozi: Skool has 30M users and over $1B in GMV
“School has, you know, we have thirty million users now. And you know, we have a billion plus GMV, like it's a very big platform.”
Walling: GMV Transaction Fees Are Higher Quality Than Usage-Based Pricing
“I see the GMV being higher quality than usage-based fees, Because it tends to be, it depends on the business, but it tends to grow over time in a way that usage can be spiky and not grow as smoothly.”
Rivera: Shopify over-focused on GMV when developing the Shop app
“For a long time, we were very, very focused on GMV being the primary metric. That's total amount of sales being the primary metric that we were driving the experience to. And of course, it's an important metric. We want to create a service that is ultimately l…”
Walling: Ad-based and low-take-rate models are generally impossible to bootstrap
“If you're going to take a small percentage of GMV, or you're going to be ad-based, or you're going to need a million users in order to be viable, these are just not easily bootstrapable. I say they, in general, they aren't bootstrapable, but I suppose one in a…”
Walling: TinySeed backed 204 companies, ~20-30 monetize via GMV cuts
“We backed 204 companies through TinySeed, and I'm guessing there's like Maybe 20 or 30 that do this, you know, where they have, they take a cut of GMV in essence”
Locker Generated $300,000 in GMV in Its First Three Months
“So we turned on monetization three months ago, and in those last three months we've generated 300 K in GMV.”
Glovo Aims to Generate 5% of Its GMV From High-Margin Advertising Revenue
“We believe in our business out of every 100 euros of GMV, we will be able to generate at least five euros of advertising money, which of course are almost Full margin, right?”
Glovo Currently Generates Between 2% and 2.5% of GMV From Advertising
“We're now at two, no? So we're getting we're halfway more or less between two and three.”
SnapTravel generated over $100M GMV with 10-15% margins pre-COVID
“We're doing, you know, probably at that time at least over a hundred million in, in, in GMV like in top line and, you know call it a 10 to 15% margin.”
Power-Law Merchant GMV Drives Shopify Cohort Returns
“GMV is a power law based metric, and so it's really that power law that drives the success of each cohort.”
30% to 40% of Short-Term Experiment Wins Have Zero Long-Term Impact
“Yeah, it's right. It's in the 30 to 40% range.”
Khachab: Choco lost 98% of its GMV in the first COVID week
“When COVID hit and when you lose 98% of your GMV at, and it's a very first week of it”
Khachab: Choco added $1B in GMV in under a year post-AI transition
“I can tell you our GMV, since this AI transition grew like tremendously, I think it took us with kind of like the two years of COVID break, it took us probably five years to get to one and a half billion-ish, and it took us then less than yet at another billio…”
Vora: Directing all teams toward top-line revenue causes 'toddler soccer'
“Sometimes when you give people direction, you're like, okay, everybody just go get revenue, or, you know, everybody just go get GMV. And it seems obvious, because that's the thing you have to do, right, as a company. But there's only a few places where you're …”
Marketplace GMV is a vanity metric that does not indicate enduring value
“GMV is really actually a vanity metric. It doesn't get at the core of whether you're building enduring value. It's like very clear. And there's plenty of examples I could give where there are companies that had incredible scale and still were disrupted by a st…”
Locker Generated $300K in GMV in First Three Months of Monetization
“So we turned on monetization three months ago, and in those last three months we've generated 300 K in GMV.”
Darash: Regpack will take about three years to reach $1B annual GMV
“I think it will take like three years.”
ThriveCart Reached $1B GMV Selling Lifetime Deals Instead of Subscriptions
“The vast majority of their revenue is actually not SaaS. They had a SaaS product, but they sold it entirely one time. It was a lifetime license, and most people would think that's not a very good business, not a very good idea, but because they were monetizing…”
Schroeder: Pakistan's top e-commerce player has $200M-$300M in GMV
“The largest e-commerce player in a market of two hundred twenty million in Pakistan right now maybe has two, three hundred million GMV.”
Flipkart drove early GMV growth by focusing heavily on mobile phone sales
“And so there was a time, and this was back when Flipkart was growing like crazy. They really, really chased GMV. And so they sold a ton of mobile phones because it was a high GMV item.”
Moore: GMV is a lagging indicator for marketplace stickiness and retention
“GMV in some ways is almost a lagging indicator of all of these other kind of amazing things that marketplaces have built to make themselves ideally a sticky and highly retentive platform.”
Gross Merchandise Value Is Whatnot's Primary Tracked Business Metric
“The metric that we look at the most is GMV.”
Devin Finzer: OpenSea tracks transaction count over GMV to evaluate marketplace health
“We definitely, you know, don't look just at GMB, right? We look at Number of transactions, right? So number of sales as a more healthy metric, because that's an indicator of, are people able to sell the stuff that they want to sell in the marketplace? And then…”
Pal: Barcart will process around $15M GMV in 2021
“We're doing somewhere around this year. It's going to be around fifteen million GMB, right? Across the whole thing.”
ConvertKit Commerce processed nearly $500,000 natively in its first year
“So we're at almost half a million in GMV.”
Pair GMV objectives with counterbalancing adoption metrics for long-term growth
“What I look for is the key metric, which is GMV and then the counterbalancing metric. And so in this case, we're looking to drive the most GMB. That's the main thing. Small creators, big creators all contribute to that, but obviously the big creators drive far…”
Ramaswamy: E-commerce marketplaces can extract 15% to 20% of GMV in ad tax
“And in e-commerce, by the way, it's kind of well known that a marketplace can squeeze out between 15 to 20% of GMV. As the ad tax.”
ConvertKit Commerce Reached Nearly $500K GMV Following Mid-2020 Launch
“So we're at almost half a million in GMV.”
Nathan Berry balances primary growth OKRs with protective counter-metrics
“And so what I look for is the key metric, which is GMV and then the counterbalancing metric. And so in this case, we're looking to drive the most GMV. That's the main thing. Small creators, big creators all contribute to that, but obviously the big creators dr…”
Operators Must Focus on Controllable Input Metrics Rather Than GMV
“GMV is an output metric. As an operator, you want to focus on the input metrics, things that you can control.”
Silverman: Etsy focuses on seller GMV above company revenue
“For me, the metric of success winning is all about GMV. GMV is the sum sales of our sellers. How much did our sellers sell this year? That's different than our revenue. Our revenue is a subset of that, and our profit is a subset of our revenue. But our seller …”
Lemon.io Reached $330K Monthly GMV During Its Peak Month
“In terms of new projects on a short, around 25, but in terms of GMV, it was the best months we did around 330 thousand GMV.”
Chasing early GMV prevents marketplaces from achieving true market dominance
“The challenge with chasing GMV is that it actually points you away from that place of dominance. Like it points you in the wrong direction because oftentimes, or actually not even oftentimes, almost always, the fastest short-term path to maximizing GMV is to g…”
Evans: Shopify Processed $60 Billion in GMV in 2019
“Last year, it did sixty billion dollars of GMV, gross marketplace value.”
Gulati: In 2012, India did $3B annual e-commerce GMV versus China's $7B Singles' Day
“To give things into perspective, India was doing three billion dollars worth of GMV for the full year, while China on its 11 11 singles day did seven billion that year itself.”
Brex is Growing Gross Merchandise Volume 50% to 70% Month-Over-Month
“Growth rates we're growing between 50 and 70% month over month. So since we, you know, raised our round, we already grew like five X or something like that.”
Kumo takes a 1% to 3% GMV cut on B2C contracts
“One to three percent.”
Average Kumo clients do $250K to $5M GMV, growing 25% annually
“Most of our customers are growing 25 to 40% in terms of GMV annually. Most of them are, you know, doing between two hundred and fifty and five million bucks a year.”
Brightpearl's AOV nearly tripled after shifting from per-user to GMV-based pricing
“The monetization strategy was based on, it was a per user based license structure when I joined. And we moved it to a GMV number of orders, whichever is higher, because we obviously do retail and wholesale. And we did that in January, 2017, and we saw our aver…”
Meir: TravelPerk is growing GMV 10x year-over-year
“We're doing 10 X year and year at the moment.”
Crema.co Generated $17k GMV From 750 Customers in January 2017
“So last month we had around 750 customers spent around 17,000 dollars on our platform.”
Marketplace liquidity is a necessary precursor to GMV
“Do we have good liquidity? And that is a necessary But not sufficient precursor to GMV and a whole bunch of other engagement metrics for a marketplace. So that's kind of what I always look at as first principles rather than just focusing on GMV.”