GMV

topic on 11 shows · 45 statements across 38 episodes

the Pitch Another Podcast Startups For the Rest of Us Lenny's Podcast the Neon Show A Product Market Fit Show Top Founders the a16z Podcast Big Technology TBPN 20VC

45 statements about GMV, every show

20VC Assertion Open · timeframe Dec 2026
Whatnot's GMV is doubling to $16 billion with a 12% take rate
“You measure GMV, which is about eight billion last year, going to sixteen billion this year, and then they get a 12% take.”
Rory O'Driscoll Aug 12, 2026 ▶ 1:18:37 Canva Slashes Growth | Talent Exodus at Google | Revolut's $50B CEO Package | Musk's $55B Terrafab
20VC Opinion
Investors ignore dubious revenue metrics like GMV if growth exists
“I think whether it's literally GMV or not, I think there are plenty of folks getting benefits of revenue that make no sense. It's not even just lying or cynical. I think there's a lot of, I think investors to some extent don't care as long as the growth's ther…”
Jason Lemkin Aug 12, 2026 ▶ 1:20:20 Canva Slashes Growth | Talent Exodus at Google | Revolut's $50B CEO Package | Musk's $55B Terrafab
TOP FOUNDERS Assertion Not checkable as stated
Garg: Practice by Numbers processes about $190 million in payments GMV
“So we just launched the payments process. Product last year. So the GMV that we have is about hundred and ninety million dollars.”
Rohit Garg Aug 11, 2026 ▶ 7:54 How He Bootstrapped Dental Software to $16m
TBPN Assertion Not checkable as stated
Hormozi: Skool has 30M users and over $1B in GMV
“School has, you know, we have thirty million users now. And you know, we have a billion plus GMV, like it's a very big platform.”
Alex Hormozi Jul 7, 2026 ▶ 37:05 Alex Hormozi's Playbook for Building Billion-Dollar Businesses
Walling: GMV Transaction Fees Are Higher Quality Than Usage-Based Pricing
“I see the GMV being higher quality than usage-based fees, Because it tends to be, it depends on the business, but it tends to grow over time in a way that usage can be spiky and not grow as smoothly.”
Rob Walling Feb 10, 2026 ▶ 20:07 Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and M...
20VC Disclosure
Rivera: Shopify over-focused on GMV when developing the Shop app
“For a long time, we were very, very focused on GMV being the primary metric. That's total amount of sales being the primary metric that we were driving the experience to. And of course, it's an important metric. We want to create a service that is ultimately l…”
Carl Rivera Nov 14, 2025 ▶ 11:24 20Product: How AI Changes Product Design | Does the Design Phase Become Irrelevant in a World of Vibe Coding | The Five Pillars of Truly Great Product Design with Carl Rivera, Chief Design Officer at Shopify
Walling: Ad-based and low-take-rate models are generally impossible to bootstrap
“If you're going to take a small percentage of GMV, or you're going to be ad-based, or you're going to need a million users in order to be viable, these are just not easily bootstrapable. I say they, in general, they aren't bootstrapable, but I suppose one in a…”
Rob Walling Jul 1, 2025 ▶ 11:39 Episode 781 | A Founder's Regret List: 12 Mistakes I’ll Never Mak...
Walling: TinySeed backed 204 companies, ~20-30 monetize via GMV cuts
“We backed 204 companies through TinySeed, and I'm guessing there's like Maybe 20 or 30 that do this, you know, where they have, they take a cut of GMV in essence”
Rob Walling May 27, 2025 ▶ 18:33 Episode 776 | How Bootstrapping Led to a Life-Changing $90M SaaS...
THE PITCH Assertion Not checkable as stated
Locker Generated $300,000 in GMV in Its First Three Months
“So we turned on monetization three months ago, and in those last three months we've generated 300 K in GMV.”
Christine Locker Mar 4, 2025 ▶ 3:44 #125 Locker: The Future of Online Shopping
20VC Prediction Open · timeframe Feb 2030
Glovo Aims to Generate 5% of Its GMV From High-Margin Advertising Revenue
“We believe in our business out of every 100 euros of GMV, we will be able to generate at least five euros of advertising money, which of course are almost Full margin, right?”
Oscar Pierre Feb 26, 2025 ▶ 56:08 Oscar Pierre, Glovo CEO & Founder: Selling 30% for €100K |The McDonald's Deal That Saved Them |E1263 · 20VC with Harry Stebbings
20VC Assertion Not publicly verifiable
Glovo Currently Generates Between 2% and 2.5% of GMV From Advertising
“We're now at two, no? So we're getting we're halfway more or less between two and three.”
Oscar Pierre Feb 26, 2025 ▶ 56:18 Oscar Pierre, Glovo CEO & Founder: Selling 30% for €100K |The McDonald's Deal That Saved Them |E1263 · 20VC with Harry Stebbings
PRODUCT MARKET FIT Assertion Not checkable as stated
SnapTravel generated over $100M GMV with 10-15% margins pre-COVID
“We're doing, you know, probably at that time at least over a hundred million in, in, in GMV like in top line and, you know call it a 10 to 15% margin.”
Hussein Fazal Feb 24, 2025 ▶ 23:15 He got rejected by 50 VCs & had 4 months of runway—3 years later, he's at $150M ARR & profitable.... · PMF Show
Power-Law Merchant GMV Drives Shopify Cohort Returns
“GMV is a power law based metric, and so it's really that power law that drives the success of each cohort.”
Archie Abrams Nov 7, 2024 ▶ 10:45 Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition
LENNY'S PODCAST Assertion Not checkable as stated
30% to 40% of Short-Term Experiment Wins Have Zero Long-Term Impact
“Yeah, it's right. It's in the 30 to 40% range.”
Archie Abrams Nov 7, 2024 ▶ 17:50 Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition
20VC Assertion Not checkable as stated
Khachab: Choco lost 98% of its GMV in the first COVID week
“When COVID hit and when you lose 98% of your GMV at, and it's a very first week of it”
Daniel Khachab Oct 28, 2024 ▶ 41:29 Daniel Khachab: "We Are in the Middle of a Cold War for AI Talent" | E1220 · 20VC with Harry Stebbings
20VC Disclosure
Khachab: Choco added $1B in GMV in under a year post-AI transition
“I can tell you our GMV, since this AI transition grew like tremendously, I think it took us with kind of like the two years of COVID break, it took us probably five years to get to one and a half billion-ish, and it took us then less than yet at another billio…”
Daniel Khachab Oct 28, 2024 ▶ 1:03:10 Daniel Khachab: "We Are in the Middle of a Cold War for AI Talent" | E1220 · 20VC with Harry Stebbings
Vora: Directing all teams toward top-line revenue causes 'toddler soccer'
“Sometimes when you give people direction, you're like, okay, everybody just go get revenue, or, you know, everybody just go get GMV. And it seems obvious, because that's the thing you have to do, right, as a company. But there's only a few places where you're …”
Ami Vora Jun 23, 2024 ▶ 56:35 Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire, ex-WhatsApp, FB, IG)
Marketplace GMV is a vanity metric that does not indicate enduring value
“GMV is really actually a vanity metric. It doesn't get at the core of whether you're building enduring value. It's like very clear. And there's plenty of examples I could give where there are companies that had incredible scale and still were disrupted by a st…”
Sarah Tavel Dec 27, 2023 ▶ 50:28 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
THE PITCH Assertion Not checkable as stated
Locker Generated $300K in GMV in First Three Months of Monetization
“So we turned on monetization three months ago, and in those last three months we've generated 300 K in GMV.”
Christine Locker Nov 16, 2023 ▶ 3:35 $3M on the Line! Can AI-Powered Shopping Assistant Disrupt E-Commerce with Social Shopping Startup?
TOP FOUNDERS Prediction Not checkable as stated
Darash: Regpack will take about three years to reach $1B annual GMV
“I think it will take like three years.”
Asaf Darash Sep 20, 2023 ▶ 18:19 How He Built a $10m Revenue Company Around Camp Ticket Software, Bootstrapped!
TOP FOUNDERS Assertion Not checkable as stated
ThriveCart Reached $1B GMV Selling Lifetime Deals Instead of Subscriptions
“The vast majority of their revenue is actually not SaaS. They had a SaaS product, but they sold it entirely one time. It was a lifetime license, and most people would think that's not a very good business, not a very good idea, but because they were monetizing…”
Thomas Smale Jul 3, 2023 ▶ 11:23 Lessons From $1bn in Exits: Behind The Scenes of the ThriveCart Exit
a16z Assertion Contradicted
Schroeder: Pakistan's top e-commerce player has $200M-$300M in GMV
“The largest e-commerce player in a market of two hundred twenty million in Pakistan right now maybe has two, three hundred million GMV.”
Chris Schroeder Apr 19, 2023 ▶ 17:42 Global Investing in Tech: Pattern Recognition, Founder Traits, Momentum | Field Notes by Connie Chan
a16z Assertion Supported
Flipkart drove early GMV growth by focusing heavily on mobile phone sales
“And so there was a time, and this was back when Flipkart was growing like crazy. They really, really chased GMV. And so they sold a ton of mobile phones because it was a high GMV item.”
Deb Liu Apr 12, 2023 ▶ 19:46 Marketplace Tactics: Metrics, Growth vs. Focus, Business Strategy | Field Notes by Connie Chan
a16z Insight
Moore: GMV is a lagging indicator for marketplace stickiness and retention
“GMV in some ways is almost a lagging indicator of all of these other kind of amazing things that marketplaces have built to make themselves ideally a sticky and highly retentive platform.”
Olivia Moore Mar 23, 2023 ▶ 5:35 The Marketplace 100: A Glimpse Into the Future of Commerce
20VC Disclosure
Gross Merchandise Value Is Whatnot's Primary Tracked Business Metric
“The metric that we look at the most is GMV.”
Grant LaFontaine Mar 23, 2022 ▶ 26:27 20VC: Startups Fail Because They Do Not Take Enough Risk, Why A/B Testing is Inefficient and Slows You Down, Why It is Impossible To Hire Good PMs so Stop Trying & 3 Key Signals The Best Engineers Present with Grant LaFontaine, Founder & CEO @ Whatnot
20VC Disclosure
Devin Finzer: OpenSea tracks transaction count over GMV to evaluate marketplace health
“We definitely, you know, don't look just at GMB, right? We look at Number of transactions, right? So number of sales as a more healthy metric, because that's an indicator of, are people able to sell the stuff that they want to sell in the marketplace? And then…”
Devin Finzer Jan 14, 2022 ▶ 13:04 20VC: Opensea Founder, Devin Finzer on Scaling GMV from $150M to $3BN in 18 Months, How Brands and Celebrities Will Harness NFTs To Change Their Business, The Impact of NFTs on Gaming & What is in Devin's Metamask Wallet?!
TOP FOUNDERS Prediction Not checkable as stated
Pal: Barcart will process around $15M GMV in 2021
“We're doing somewhere around this year. It's going to be around fifteen million GMB, right? Across the whole thing.”
Adi Pal Sep 15, 2021 ▶ 12:16 Husband Wife Team Taking on Drizzly, Hit $1.5m Run Rate, Ecomm for Alcohol
TOP FOUNDERS Disclosure
ConvertKit Commerce processed nearly $500,000 natively in its first year
“So we're at almost half a million in GMV.”
Nathan Berry Jul 6, 2021 ▶ 26:27 ConvertKit Raising at $196m Valuation?
Pair GMV objectives with counterbalancing adoption metrics for long-term growth
“What I look for is the key metric, which is GMV and then the counterbalancing metric. And so in this case, we're looking to drive the most GMB. That's the main thing. Small creators, big creators all contribute to that, but obviously the big creators drive far…”
Nathan Berry Jul 6, 2021 ▶ 28:55 ConvertKit Raising at $196m Valuation?
BIG TECHNOLOGY Assertion Not checkable as stated
Ramaswamy: E-commerce marketplaces can extract 15% to 20% of GMV in ad tax
“And in e-commerce, by the way, it's kind of well known that a marketplace can squeeze out between 15 to 20% of GMV. As the ad tax.”
Sridhar Ramaswamy May 6, 2021 ▶ 38:43 Why Ex-Google Ads Boss Sridhar Ramaswamy is Building An Ads-Free Search Engine
TOP FOUNDERS Assertion Not checkable as stated
ConvertKit Commerce Reached Nearly $500K GMV Following Mid-2020 Launch
“So we're at almost half a million in GMV.”
Nathan Berry Apr 7, 2021 ▶ 27:22 ConvertKit's Shocking Growth to $25m Revenue, Power of Creator Economy
Nathan Berry balances primary growth OKRs with protective counter-metrics
“And so what I look for is the key metric, which is GMV and then the counterbalancing metric. And so in this case, we're looking to drive the most GMV. That's the main thing. Small creators, big creators all contribute to that, but obviously the big creators dr…”
Nathan Berry Apr 7, 2021 ▶ 29:50 ConvertKit's Shocking Growth to $25m Revenue, Power of Creator Economy
20VC Insight
Operators Must Focus on Controllable Input Metrics Rather Than GMV
“GMV is an output metric. As an operator, you want to focus on the input metrics, things that you can control.”
Alfred Lin Jan 27, 2021 ▶ 23:03 20VC: The Memo: Sequoia's Alfred Lin on Why Chasing GMV Leads To Bad Behaviours, How To Approach Competition and Capital Efficiency & The Core Importance of Understanding the Difference Between Input and Output Metrics
20VC Insight
Silverman: Etsy focuses on seller GMV above company revenue
“For me, the metric of success winning is all about GMV. GMV is the sum sales of our sellers. How much did our sellers sell this year? That's different than our revenue. Our revenue is a subset of that, and our profit is a subset of our revenue. But our seller …”
Josh Silverman Jan 18, 2021 ▶ 20:08 20VC: Etsy CEO, Josh Silverman on 2 Defining Traits of Great Leadership, The Danger of Attaching Happiness To Milestones, How To Structure Teams To Optimise for Experimentation and Agility &Whether You Learn More From Success Than Failure
TOP FOUNDERS Assertion Not checkable as stated
Lemon.io Reached $330K Monthly GMV During Its Peak Month
“In terms of new projects on a short, around 25, but in terms of GMV, it was the best months we did around 330 thousand GMV.”
Alexander Volodarsky Jan 15, 2021 ▶ 3:12 Lemon.io Did $2.73m Connecting Developers with Jobs, Keeps 25%
20VC Insight
Chasing early GMV prevents marketplaces from achieving true market dominance
“The challenge with chasing GMV is that it actually points you away from that place of dominance. Like it points you in the wrong direction because oftentimes, or actually not even oftentimes, almost always, the fastest short-term path to maximizing GMV is to g…”
Sarah Tavel Nov 23, 2020 ▶ 11:33 20VC: Benchmark's Sarah Tavel on Why Chasing GMV Will Lead To The Wrong Direction, The 2 Crucial Tipping Points For Marketplace Adoption, Why UGC Plays Are Like Marketplaces & How To Determine Between Existential and Non-Existential Risk
ANOTHER PODCAST Assertion Supported
Evans: Shopify Processed $60 Billion in GMV in 2019
“Last year, it did sixty billion dollars of GMV, gross marketplace value.”
Benedict Evans Oct 26, 2020 ▶ 6:44 Amazon and eCommerce
NEON SHOW Assertion Partly supported
Gulati: In 2012, India did $3B annual e-commerce GMV versus China's $7B Singles' Day
“To give things into perspective, India was doing three billion dollars worth of GMV for the full year, while China on its 11 11 singles day did seven billion that year itself.”
Mohit Gulati Mar 29, 2020 ▶ 1:37 Mohit Gulati, ITI Fund on why Hyper-investment is not a sure shot success for startups?
TOP FOUNDERS Assertion Not checkable as stated
Brex is Growing Gross Merchandise Volume 50% to 70% Month-Over-Month
“Growth rates we're growing between 50 and 70% month over month. So since we, you know, raised our round, we already grew like five X or something like that.”
Enrique Dubugras Mar 13, 2020 ▶ 7:40 1693 He Gives Founders a CC, No Personal Gauruntee, Will Pass $1B GMV in 30 Day Period by 2020.
TOP FOUNDERS Disclosure
Kumo takes a 1% to 3% GMV cut on B2C contracts
“One to three percent.”
Kieran Bollard Jan 6, 2020 ▶ 11:10 1626 How He's Making $5m in ARR off $35M in GMV From B2C ECommerce Brands
TOP FOUNDERS Disclosure
Average Kumo clients do $250K to $5M GMV, growing 25% annually
“Most of our customers are growing 25 to 40% in terms of GMV annually. Most of them are, you know, doing between two hundred and fifty and five million bucks a year.”
Kieran Bollard Jan 6, 2020 ▶ 11:57 1626 How He's Making $5m in ARR off $35M in GMV From B2C ECommerce Brands
TOP FOUNDERS Assertion Not checkable as stated
Brightpearl's AOV nearly tripled after shifting from per-user to GMV-based pricing
“The monetization strategy was based on, it was a per user based license structure when I joined. And we moved it to a GMV number of orders, whichever is higher, because we obviously do retail and wholesale. And we did that in January, 2017, and we saw our aver…”
Derek O'Carroll Feb 4, 2019 ▶ 10:34 1290 How New CEO Rightsized Brightpearl, passed $12m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Meir: TravelPerk is growing GMV 10x year-over-year
“We're doing 10 X year and year at the moment.”
Avi Meir Oct 12, 2018 ▶ 10:49 1175 He'll Process $100m in Business Travel This Year
TOP FOUNDERS Assertion Not checkable as stated
Crema.co Generated $17k GMV From 750 Customers in January 2017
“So last month we had around 750 customers spent around 17,000 dollars on our platform.”
Tyler Tate Apr 29, 2017 ▶ 11:21 644: Tech CEO Takes on Coffee, $325k Raised, $17k in GMV in Jan 2017 Helping 750 Buyers Find Their Coffee with Crema.co CEO Tyler Tate
20VC Insight
Marketplace liquidity is a necessary precursor to GMV
“Do we have good liquidity? And that is a necessary But not sufficient precursor to GMV and a whole bunch of other engagement metrics for a marketplace. So that's kind of what I always look at as first principles rather than just focusing on GMV.”
Karthik Sridharan Oct 7, 2016 ▶ 11:33 20VC: What Makes A Great marketplace Founder, The Key Metrics Marketplace Success Is Centred On & 3 Ways To Prove To Investors You Are A Domain Expert with Karthik Sridharan, Founder & CEO @ Kinnek

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