Daily Active Users

“I think it's really daily active users. It's not trading volume. It's not revenue.”

“Your daily active users goes from, I don't know, approximately 250 a day to 5000 a day by the end of March. So it's not like a 20 x, you know, increase.”

“And over time, I think it's going to be more natural for us to measure daily active users because really if we're doing our job and you're using ChatGPT on a daily basis and hopefully multiple times per day, Because it can help you multiple times per day with …”

“One of the most impactful experiments we ran was about, this was actually as I was joining, we had, or just after I joined, we had run this experiment was to move it from a XP based streak to just do one lesson a day and you'd extend your streak. And, you know…”

“And so we actually tested, Hey, if you do one exercise, Just one exercise in a lesson will extend your streak... What we realized when we ran this experiment is you know, DAUs moved not one bit.”

“50% of monthly actives were daily actives in oh eight. Since then, they have basically improved that metric every year. There's been a little bit of variance, but it is now almost 70% today.”

“It's really easy to tell founders who are in command of their metrics versus founders who aren't. And it's really impressive when founders can talk about what percentage of their signups are DAU or WAU or what the annual revenue per user is. And we'll go into …”

“And I think one of the ways that founders get caught up in validation is with Valuations. Valuations, headcount. And to me, those were vanity metrics. Those were not metrics that were important. The only metric that was really important to me was my daily acti…”

“The north star metric for Duolingo at all times was daily active users. That's it. DAU.”

“So for Duolingo, it was DAUs. Like if we were actually able to get new users that became active users, that was our success metric, because then we knew that we were reaching the right audience and that, you know, the story that was told was the story that we …”

“One, if you are a product that needs to be used every day, something like what front is makes sense. Things like DAUs over MAUs, which effectively measures how many days in a month people are using your product. It's really important. A high number there matte…”

“Daily active users is so, so downstream, and by itself, it really does not mean anything. So really, you don't want to focus on daily active users. You want to focus on way more upstream metrics, like retention, or even more upstream than that, what drives ret…”

“The first one is you should choose the metrics that you will track and you should not change them. Too often I've seen entrepreneurs For example, track revenue, and then maybe revenue is not going as well as expected, so all of a sudden we'll switch to DAUs be…”

“People are talking about daily active users, but of like financial products. It's just odd thing. So like, are you a daily active user of your mortgage, right? It's like the wrong framework. It's just the wrong question, right?”

“Well, the reason everyone was so focused on DAUs for web two was because the main business model was advertising. And that was driven, so it was a proxy for what the business model was, right? But ultimately, if you have a business model that is not dependent …”

“We actually found that there was, like, a really, really strong correlation with daily use, And rate of churn, like, rate of, like, people, like, stop not no longer paying for the product, and it didn't take very many users. I think it was, like, one point, …”

“Looking at day one, day seven, day 30, day 90, day one 80, day 365, none of these metrics. Really tell the right, you know, story, nor does looking at DAU, and certainly not MAU. So some of these kind of common metrics that other kind of consumer services use …”