Collin: Founders should not switch update metrics when performance drops
Mathilde Collin · 20VC: Front's Mathilde Collin on Why Discipline Is More Important Than Vision, The Right Way To Approach Investor Updates and Director Reports & How To Effectively Structure 1-1s · May 24, 2019 · at 9:32
Mathilde Collin, CEO of Front, outlines rules for founder investor updates during an interview on 20VC.
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“The first one is you should choose the metrics that you will track and you should not change them. Too often I've seen entrepreneurs For example, track revenue, and then maybe revenue is not going as well as expected, so all of a sudden we'll switch to DAUs because DAUs is going better. I think that's the wrong thing to do. So pick a metric and make sure it grows, and I have no excuse for this metric not to grow, and if it doesn't grow, just be very transparent about the fact that it's not growing, and just show what you're doing in order for this metric to grow.”
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