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daily active users

also referred to as: dau · daus

2 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Dec 15, 2024 by Jackson Shuttleworth · across every show →

Everything said about daily active users, oldest first

Dec 15, 2024 negative
Assertion Not checkable as stated
Duolingo tested one-exercise streak extensions and saw zero DAU lift
“And so we actually tested, Hey, if you do one exercise, Just one exercise in a lesson will extend your streak... What we realized when we ran this experiment is you know, DAUs moved not one bit.”
Jackson Shuttleworth Dec 15, 2024 ▶ 15:24 Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
Dec 15, 2024 positive
Assertion Not checkable as stated
Switching Duolingo streaks to one daily lesson drove massive DAU growth
“One of the most impactful experiments we ran was about, this was actually as I was joining, we had, or just after I joined, we had run this experiment was to move it from a XP based streak to just do one lesson a day and you'd extend your streak. And, you know…”
Jackson Shuttleworth Dec 15, 2024 ▶ 11:29 Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
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