Content

“The content is the business, not the tours. So the tours are just content. Whereas I think what most people do is they say, I'm going to make content to try to get people to book the tour because that's where I get the transactional money. And so that's the re…”

“Growth is just an arbitrage game. You are competing with every single other person in the world who wants to get their product in front of users. And that means that your lever points are either the content that you make or how you distribute that content.”

“There's like so much genius in every .12 of content that I make. Like every little millisecond is calculated and dialed and thought through.”

“I don't think you create content to sell houses. Cause it's like a, you know, selling the house is basically a transaction, you know, oriented exercise. It's a lower funnel activity.”

“I think if you have a lot of IP right now, and the cost to produce great content drops dramatically, you're going to benefit from that.”

“Just regurgitating content that is already out there and, you know, that's kind of what typically LLMs do and, you know, they don't create unique content. They just kind of read the content that is out there and kind of repurpose it for you in the prompt. I th…”

“Humans should get content for free again, because we've kind of paywalled way too much, frankly. And robots should pay a ton for it. Because again, every time a robot ingests something, it's in service of, Hundreds of thousands, if not millions of different hu…”

“Today, literally there's so much of it that it's, you know, even if there's something great being done from marketing perspective, it will live its journey, right? You will not remember it. Even after like three months, it will just go up there. It will remain…”

“But the twenty-somethings are often very good at content, and content is actually upstream of product.”

“Content is the most effective way to stay relevant without having to put dollars out the door in deals that you maybe don't want to do.”

“I think this is the thing that everyone forgets with content, which is it takes two years often before you even see ROI come back at all.”

“Content will never be a must-have for founders. It is a nice-to-have, and early-stage founders do not have the luxury of time to spend on nice-to-haves.”

“It basically is just content with a different index into it.”

“And I think it's B to B and B to C. I think it's just going to be the way that we're going to interact with content. And this is just a new form of content.”

“AI is going to devalue the majority of content period.”

“In most areas of life, you shouldn't be hoping for like the miraculous save, right? The one thing that's going to turn your business around or the person who's going to meet you and just give you that opportunity, just hand it to you. But there is in content a…”

“I don't think the value decreases. There's definitely more people creating stuff, but as you very well know, great content rises to the top.”

“And to your question of how you do it, there's only one way to do it, and you have to start with content that no one else has.”

“Every piece of content I put out is basically a search for validating demand for whatever's in that content.”

“It's always been a yo-yo between content and distribution.”

“I think there's a real danger of every business putting their content behind a paywall, and all of a sudden, content no longer is a public good of sorts, and there ends up being kind of like this Huge inequality of access to important information.”

“And if you're gonna do content, Just understand it's like a three-month game. You're fucked. Like, use it while it's hot. Get over it.”

“Like, nine, more than 90% content is in non-fiction side.”

“I think AI is gonna create, like, this homogenous nature to content, where everything's gonna feel the same and that is gonna make us crave something completely unique and different”

“The problem is that software is going to be like content, which is that like your product is not the moat.”

“What's great about those kinds of programs is that you're not just spreading your word about the product, you're finding advocates that are selling your brand on your behalf, right? Whether they're, you know, posting content, they're sending it to their friend…”

“Five years from now, 99.9999% of all content will be created by AIs.”

“I find you don't need to be listening to and reading everything all the time. It's just like, I need to figure out how to prioritize. Let's see what's out there.”

“We live in a trust-deficient economy and content is the only way to beat that. You can't beat it with ads. And ads are anyway getting 10 times more expensive.”

“Web browsers are now, you know, there's four, and they work exactly the same, and there is no innovation in what the web browser is, because the innovation is all in the content.”

“For trying to grow a SAS business content, by the way, is a really hard way to grow a business. Like go from zero to one and like basic, like no traction to simple traction. And that's what I was trying to do. But if you don't have the community already, it's …”

“So the content really is the icebreaker and the thing that draws people together, but then what we see is once you come in for some specific type of content, you'll branch out and we can watch that social graph develop around related content or related communi…”

“Now, for this calendar year, we're spending about five billion on content and one billion on tech.”

“So currently we are spending approximately around 2500 dollars on SEO and approximately around a 1500 dollars on content that we draft every, every month.”

“What's going to happen is people are going to end up paying about the same amount of money every month they do for content today. There should be paying different people. And I think that that's going to be the case. This idea that there's going to be this, yo…”

“No VC would touch content at the time.”