Marzouk: Operator Mentors Only Teach Founders to Replicate Their Own Path
“Usually when, you know, you're mentored by an operator, they're super strong technically, and, you know, they're going to be able to help you basically do what they did. But if you want to help someone play to their strength, then that's a little bit of a diff…”
Lockett: AI handles between-session tactics while human coaching drives core behavioral change
“I see personal coaching as still critical for what is your vision of your life? How do you want to shift your core behavior to align with that vision? But that AI can play a real helpful role in between on the tactics.”
Lowenhar: Stigma around founder therapy and coaching has largely vanished
“I think that is largely gone from startup life, and that there are therapists everywhere amongst the My Founder community. There are coaches everywhere And I think, by the way, they are normally distributed like the same group I described earlier, and there ar…”
Schneider: Any coaching business is suddenly disruptible by AI
“I think that anything that it was a coach is suddenly like disruptible by AI first off.”
Curtis: Keap increased NRR from 41% to 106% with assisted coaching
“When we look at our business and complement this with other initiatives, what we see is the 41% like we talked about, 52% the done with you, the done for you at 74%, and if you couple just the coaching, completing coaching with the other initiatives that we've…”
Rossi: Coaching drives action rather than rehashing old stories
“And I think that's one reason that I absolutely love and am passionate about coaching. Because there's an action to it. There's not just digging in a groove of the same story over and over and over again.”
Weisbrot: Consulting rates were 10 to 20 times higher than coaching
“When I was a consultant, I could charge 10 to 20 times what I charge as a coach.”
Rossi: Combining coaching with implementation consulting stifles client decision-making
“The piece that I found is when your coach is also your consultant that's going to be having the to-do list,
There is this shift that happens, I think, and there's a reliability that happens from the client where they're like, I'm not sure, what do you think?
Y…”
MacInnis: 98% of coaching is vapid blood sucking by poor operators
“Coaching is stupid. Most of it is just vapid blood sucking on the part of people who weren't very good operators and decided to make a career charging people by the hour to tell them how to be good operators. That's like 98% of the market.”
Amin: Meditation and therapy were more helpful for founders than coaching
“I think it is meditation and therapy, and I found those to be more helpful than coaching, but I do think coaching has its place.”
Idiodi: Leaders fail at coaching because they never experienced it themselves
“The number one reason most people don't give good coaching is because they've never experienced good coaching themselves. And most people can only give to other people what has been given to them.”
Assaiante: Leaders should never coach or teach immediately following an emotional loss
“You can never teach or coach on the heels of loss, business or otherwise. In your relationships, when there is emotion, that is not the time to go in and try to figure out anything. You need to come back later when things have calmed down. You can't come back …”
Lerner: Company advising grows the business; executive coaching develops the leader
“And so company level advising is really that, like, I'm helping you do your job at that highest level with the goal of Growing this company. Whereas coaching is, I'm helping you become a better version of yourself.”
AI will diagnose employee performance, but human leaders must provide motivation
“I don't think AI is going to be able to motivate you. I think there's going to be great leaders that are going to, well, maybe it will be able to motivate you, but I think AI will be great at diagnosing where you need to improve. So I think that combination of…”
Vysotsky: Coaching guides clients through questions, whereas consulting provides direct answers
“The first one is coaching and the second one is consulting. So there are two different ways because when it comes to coaching mode, you ask questions. And by changing these questions, you help your client to find the way to kind, to find the right decision. Bu…”
Paul Assaiante: Coaching is fundamentally about managing people, not technical knowledge
“You need to have some knowledge of the sport. You can go pick up a book and learn what you need to know. It's about people and managing people.”
Eberhard: Friendship Dynamics Prevent the Objective Honesty Found in Coaching
“Your friend is, is, is your friend. That is a very cluttered relationship in terms of like how honest they're going to be and why they're going to be honest and their consequences for being honest. And they're, it's obviously deeply informed by their view of t…”
Eberhard: Small Coaching-Driven Decision Improvements Compound Massively Over a Career
“If you think about the unlock for getting it right. Right. And let's just say you, as a result of therapy or coaching or whatever, you make You get two percent better at your decision making or two percent better at like stopping and taking a breath or better …”
Chris Bosh: Coaches have limited in-game control beyond prompting player responses
“I think you know, that's really what a coach does, because at the end of the day, the players are going to go out there, and it's about the players. It's nothing a coach can do outside of saying the right things to get the right response out of their players. …”
Godin: Making someone's idea one percent better disincentivizes them
“You make someone's idea one percent better, you actually disincentivize them, not incentivize them.”
Latimore: Human entropy requires coaches to prevent low-effort drift
“You need constant feedback because the human being's natural tendency is entropy to always seek the easiest way, the configuration of events that will result in the least output of energy. A coach is there to make sure that doesn't happen.”
Lorang: Coaching other founders reveals hidden flaws in your own company
“The act of, like, coaching somebody else to a problem sometimes reveals things inside your own company that are screwed up, and we all have things that are screwed up.”
Zimmerman: Info Products Are Primary Revenue Driver, Coaching Close Second
“It's definitely the info products to date. Coaching is a close second, but we've definitely made a lot of revenue from our info products.”