Branding

“Distinctiveness matters a lot more than sort of the objective attractiveness about somebody”

“Really trying to win on a product iteration is tough because it almost becomes more of an invention than building a brand.”

“I think if you get a company at the level of branding it cascades down to services that we offer. On the go to market side.”

“The message is basically it's very easy to figure out the message. If you think in terms of what is your enemy, what are the things that you don't like in the world? What do you think are the mistakes? It's very easy to do that.”

“You're not going to go through referrals and word of mouth at the beginning. Most people don't know this, but branding really kicks in after your attempt. Like most startups don't think in tenure horizons, but if you actually look at your brand name and this r…”

“I don't believe in saturated markets. I believe in really good branding”

“You can fix brand later on. People don't realize that. Like you can fix brand a year and two years in at any given point, like even now we're, you know, a little bit over two years in. But 10 years from now, almost all of our customers 10 years from now are in…”

“If you're using something that's available to everyone, the chances of someone else coming in and copying you are very easy and high. Like you might be one of these lucky companies that just out the gate is like outrageously successful, but with success comes …”

“What can sometimes happen is, like, some industry kind of usurps an entire style for a period of time. So then if you use anything within that style, it's like you're aligning yourself to that industry. And so that's why it's sort of important to, I mean, ever…”

“And this whole idea of we're just going to treat our customers like smart adults and we're going to be casual about them. That is a shtick that I've seen work in so many different industries and it has worked consistently.”

“I think that for most entrepreneurs who are like new, I think that branding and some of these exercises aren't terribly important, but I think that if you have a proven track record where you're like this person executes well and they execute. When you have th…”

“There is positioning and there's branding. Those two things are actually really separate. So most of the things that we confuse with positioning are actually things we do with positioning once we're done with it, but positioning is an input. So if you think ab…”

“When you think about the costs of differentiation, it's often spending on branding, spending on R&D, R&D sort of innovation. Those two are of the most scale sensitive elements of anybody's cost structure, right? You know, and so being a niche differentiator is…”

“There are some that only are really available in the, when you reach a stability phase of a business pretty far out there. And so if you're starting a company, take those off the table. So those two are branding and process power.”

“Looking for these opportunities where again, customers can kind of make that connection between, you know, the logo and the colors and the name with actually what the service is, I think is, is, are the opportunities that, that I would say people should look o…”

“So I don't see Chinese company care much about their personal brand or company branding, but they really get the business opportunity from building the personal touch with that. You know, decision maker.”

“I just do think that we over index as a organization or as a marketing group in terms of moving too far away from branding creative and too far into demand gen. And I think We lost a lot of the art of marketing”

“A lot of companies in this space really ignore the importance of branding. Branding equals trust, ok?”