branding
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Aug 20, 2024 by April Dunford · across every show →
Everything said about branding, oldest first
Aug 20, 2024
Dunford: Positioning is the foundational input for sales and marketing, separate from branding
“There is positioning and there's branding. Those two things are actually really separate. So most of the things that we confuse with positioning are actually things we do with positioning once we're done with it, but positioning is an input. So if you think ab…”