Parr: Branding Exercises Are Unimportant for First-Time Founders
Sam Parr · From Nonprofit Founder To Building A $300M Pilates Business · Sep 18, 2024 · at 41:23
Sam Parr discusses with Anne Mahlum how prioritizing brand identity, naming, and aesthetics is unnecessary for beginners compared to proven repeat founders.
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“I think that for most entrepreneurs who are like new, I think that branding and some of these exercises aren't terribly important, but I think that if you have a proven track record where you're like this person executes well and they execute. When you have that track record, which I think I do, Like for all my businesses now, I spent a lot of time on branding where I'm like, what is this? How does this make someone feel like the colors, the name, things like that. And that, like I said, that's, I don't think that's important for most people when they're just starting out because it's like, you just got to get started and get some traction”
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